Dole is an American brand, 10 was established on October 30th atNo. 1 Dole Street, Xihu Village, California, USA, 1989 10. It is the largest supplier of fresh fruits and vegetables in the world. In North America, Asia, Latin America, the Middle East, Africa, more than 90 countries also have sales operations. The products sold by Dole include bananas, fresh and packaged pineapples, strawberries, salads, other fresh and frozen fruits and juices.

Brand history

185 1 year, Samuel Castle and Amos Cooke, who were originally from Boston, laid the foundation for Dole and established a brand in Hawaii.

190 1 year, James drummond Doyle began to grow pineapples on the Hawaiian island of Oahu. Established the Hawaiian pineapple company and began to associate the names of "Hawaii" and "pineapple". Dole put forward the quality commitment: "We set up this company with the highest purpose of quality, quality or quality".

1933, because consumers recognized the popularity and quality assurance of James Dole's products, the company first stamped the "Dole" trademark on canned pineapple and pineapple juice.

1963, Dole established pineapple planting in the Philippines under the name of Dole Philippines Limited.

1986 redesigned Dole's trademark and chose bright yellow, which indicates fresh, high-quality, healthy and delicious products.

199 1, Dole launched the "Five Fruits and Vegetables a Day" program to encourage children and their families to use five or more fruits and vegetables a day.

1999, Dole launched a fruit bowl? (fruit bowl? ) This is a fruit snack in a plastic cup.

In 20 13, Dole Food Company sold its global packaged food and Asian fresh food business to Itochu Corporation of Japan. Singapore is known as the new global operation headquarters of New Dole Group.