Oppo mobile phone advertisements can be seen everywhere. You must be familiar with this, so do you know which country Oppo is a brand? I will answer it for you below for your reference!
BBK (oppo) Company is a leading enterprise in China's electronic information industry that grew up from Chang'an. Its headquarters and production base are both in Chang'an. It is the number one taxpayer in Chang'an.
The company was established in Chang'an in September 1995. The factory covers an area of ??more than 10 hectares and has more than 17,000 employees. The company has 2 branches and 1 subsidiary company. Among them, BBK Education Electronics Company mainly develops, produces and sells educational electronic products, including learning machines, language repeaters, electronic dictionaries, reading machines, etc.; BBK Communication Technology Company It mainly develops, produces and sells communication technology products, including music phones, cordless phones, corded phones, etc.; Guangdong Oppo Mobile Communications Co., Ltd. mainly develops, produces and sells smartphones and electronic players, including Oppo mobile phones. , mp3, mp4, e-book, etc. In 2010, BBK (including Oppo) completed sales of 9.3 billion yuan, of which 11 million mobile phones (including BBK and Oppo) were sold, with sales of 7.39 billion yuan, a year-on-year increase of 110%. Domestic mobile phone sales ranked first in terms of domestic sales volume and sales. First: 323 million yuan in taxes were paid. From January to September this year, BBK (including Oppo) achieved sales of 9 billion yuan, a year-on-year increase of 55%, of which Oppo mobile phones achieved sales of 4.5 billion yuan, a year-on-year increase of 73%.
Strong R&D strength and superior product quality. Both BBK and OPPO have established communication technology product R&D institutions in Chang'an and Shenzhen, and OPPO has established a smartphone R&D institution in Shanghai. At present, Bubugao Company (including OPPO) has more than 2,000 scientific and technological R&D personnel, including 185 with a master's degree or above. First-class R&D talents ensure continuous technological innovation, new products emerge in an endless stream, and products lead the market trend.
Complete marketing services and extensive brand recognition. BBK and OPPO have established more than 300 after-sales service centers across the country, with more than 30,000 retail terminals spread across all levels of urban and rural markets across the country. The company has been attaching great importance to brand promotion and publicity for many years, investing a lot of money in marketing and publicity, and vigorously supporting various social welfare undertakings. Its corporate image with a sense of responsibility and credibility has been recognized and praised by the public, and its brand awareness and reputation have continued to rise. At present, "BBK" and "oppo" have developed into well-known brands in the industry and have been rated as "Guangdong Province Famous Trademarks" and "China Famous Trademarks" respectively.
Accurate strategic positioning and leading position in the industry. The company adjusts its development strategy in a timely manner based on the rapidly changing market information. Since 2009, BBK has stopped producing and selling audio-visual products (DVDs) and household appliances (soy milk machines, induction cookers, etc.) with relatively flat market development prospects in China, focusing on research and development, Produces and sells communication series products and educational electronic products represented by smartphones. At present, BBK series products occupy a large market share in China, of which educational electronic products account for 40%, BBK (oppo) mobile phones account for 10%, and BBK telephones account for 20%. The market share ranks among the best in the domestic industry. In the future, BBK will continue to follow the road of intelligence, build BBK mobile phones and OPPO mobile phones into the first brands in the industry, and vigorously explore the international market, striving to maintain an average annual growth rate of 25% in the company's output value in the next five years, and sales (including oppo company) reached 20 billion yuan.
OPPO brand
For young consumers who pursue modern lifestyles, OPPO can provide more creative, higher-quality, and show-off fashionable digital products than other brands because OPPO has always regarded the exquisite and human-centered design of its products as our persistent pursuit.
Committed to leading the "fashionable, free" life concept with imagination and creativity, OPPO strives to become a fashion brand with certain international influence and competitiveness in the field of mobile digital products and services.
In addition to the upcoming smartphones and 3G mobile phones, OPPO has a series of mobile phone products such as REAL and Ulike Style.
REAL Series
The Real series is OPPO’s most youthful and trendy series. Real has been upgraded from a genuine music phone to today's entertainment phone that combines creativity, quality and trend. REAL connotation
SLOGAN of the Real series: Real me. A lot of me is really me. The world is too troublesome and complicated, and adult life is too stressful. I am different. I like to worship myself inexplicably. I have personality and love to show off. I can realize myself even in the most ordinary life! Real will always be a young person. A way to express yourself, show off your own, and strive to become a benchmark that represents young people’s lifestyle and trend!
Each of Real’s mobile phones represents an attitude towards life. Young people like novel entertainment methods. , likes an unrestrained life, likes to promote one's own character wantonly, likes exquisite appearance and personalized design, these are Real.
REAL series products
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