1, which is convenient for consumers to identify brands and create brand effects;

2. Improve product awareness and establish brand image;

3. Trademark registrants enjoy the exclusive right to use trademarks and are protected by law to prevent counterfeiting;

4. Prepare trademark application;

5. A trademark is an intangible asset, its price can be assessed, and its value can be realized through transfer, license or pledge;

6. Enhance customers' understanding of products or services;

7. Trademark is a necessary condition for quality inspection, health inspection and bar code.

Materials required for trademark application:

1. Applications from other organizations: copies of business licenses or certification documents of institutions, associations and other organizations with legal personality. Applicants outside Chinese mainland do not need these documents.

2, foreign and China natural person application, provide a clear copy of the ID card, the applicant is a legal person of individual industrial and commercial households business license copy; The business scope of the license must be consistent with the application scope.

3. Trademark pattern: it must be clear, clean, black and white, not more than 10cm× 10cm, not less than 5cm× 5cm, in quintuplicate (five color trademark patterns and 1 black and white trademark patterns with specified colors).

4. Three-dimensional trademark: drawings that can determine the three-dimensional shape need to be provided.

5. Color trademark: text description is required.

6. Collective trademarks and certification trademarks: submission of subject qualification documents and use management rules.

7. Power of attorney for trademark agency: If a trademark agency is entrusted, a power of attorney signed or sealed by the applicant shall be provided. Applicants outside the mainland must entrust a trademark agency to apply for trademark registration in China.

8. Application for trademark registration: If an agency is entrusted to apply for registration, it shall be submitted by the agency.

9. Special certification materials: if the portrait is used as a trademark, the power of attorney of the portrait owner notarized by a notary office shall be provided.

The process of applying for trademark registration:

1. Require enterprises to provide copies of business licenses, sample trademarks and major commodities or services, and submit them to the Trademark Office;

2. The Trademark Office receives the Notice of Acceptance of Trademark Registration Application for formal examination (7- 15 working days);

3. Substantive examination by the Trademark Office (about 5-8 months)

4. Trademark announcement (3 months);

5. Issue a trademark registration certificate and issue a trademark registration announcement;

6. The applicant obtains the trademark registration certificate.

Trademark registration value