Corporate VI means corporate image.

Corporate VI is the most important channel for customers to accept corporate culture. The visual identification of corporate image is to transform the non-visual content of CI into static visual identification symbols, which can be used in extremely rich and diverse application forms. , the most direct communication at the broadest level.

Corporate VI needs to be designed scientifically and implement favorable visual identification. It is a quick and convenient way to spread corporate business philosophy, establish corporate visibility, and shape corporate image.

Extended information:

Basic elements of corporate VI

1. Corporate name

Corporate name is closely related to corporate image. It is a prerequisite for CIS design and uses text to express identification elements. The determination of the company name must reflect the company's business philosophy and embody the corporate philosophy; it must be unique, have a loud pronunciation, and be easy to recognize and read. Pay attention to the meaning of homophonic sounds to avoid causing undesirable ideals.

2. Corporate logo

Corporate logo is the symbol and identification symbol of a specific enterprise, and is the core foundation of the CIS design system. Corporate logos convey corporate philosophy, content, product features and other information through concise shapes and vivid images.

3. Standard fonts

According to different uses, the full name or abbreviation of the company can be used to determine the font design. The font design requires that the fonts are correct, aesthetic and easy to read. The line thickness and stroke structure of the font should be as clear, simple and decorative as possible.

4. Mascot

Corporate mascots are cute characters or anthropomorphic images to arouse the attention and favor of the public.

Reference: Baidu Encyclopedia-Enterprise VI