In 2007, FBA (fulfillment by Amazon) service was launched, that is, Amazon opened its own platform to third-party sellers, incorporated its inventory into Amazon's global logistics network, and provided them with services of picking, packaging and terminal distribution, and Amazon charged for this service. In Amazon, the main purpose of FBA is to improve Amazon's user experience and improve stickiness, rather than an important source of financial income.
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The advantages and characteristics of the American Amazon FBA head-end service project are actually as follows:
1, diversified, suitable for all kinds of goods FBA head office: if customers are in a hurry to replenish goods, they can also use the FBA head office of the courier company or the air answer head office; If customers pay attention to cost, they can also use the International Shipping FBA Corporation.
2. Personalization reduces the risk of FBA inventory backlog caused by inventory backlog: the goods stored in FBA warehouse are associated with accounts, and the same goods cannot be sold in multiple accounts. That will probably cause the same goods to be sold out of stock in some FBA warehouses, but at the same time they will not be sold in other warehouses. Using FBA head-end overseas warehouse and batch transshipment can also effectively avoid the above risks and help customers maximize profits.
3. Save FBA head-end expenses: domestic FBA logistics international shipping FBA head-end service project, specially designed for B2C cross-border e-commerce merchants. Compared with the traditional marine LCL service project, the freight is lower, the charging project is simpler, the overall cost is lower, and it can also help customers greatly reduce the head-end cost of FBA.
4. Assist in customs clearance to reduce the risk of customs clearance: With FBA head office, overseas companies will assist customers to complete customs clearance and avoid the high return cost caused by forced return of goods. ?
The above reference sources:
Baidu encyclopedia-Amazon FBA