Brand image promotion requires the following aspects:

Brand positioning: Understand the needs and preferences of target customers, transform the brand’s characteristics and advantages into brand positioning, and determine the brand slogan and image .

Brand visual image: Including logo design, color matching, fonts and other visual elements, it needs to be consistent with the brand positioning and have a high degree of recognition.

Brand voice image: The brand’s language, tone, voice and other elements need to be consistent with the brand positioning and visual image to create the brand’s unique personality and style.

Brand culture: The cultural connotation of the brand, including the brand's history, philosophy, mission, etc., needs to be consistent with the brand positioning and image to convey deeper brand values ??to customers.

Brand communication: Including advertising, public relations, marketing activities, etc., it is necessary to formulate corresponding communication strategies based on brand positioning and target customers to improve the brand's exposure and reputation.