The real name of Phoenix Finance is Phoenix Lilita Information Technology Co., Ltd., and its registered place is Jiuxianqiao, Chaoyang District, Beijing. He Xin, the largest shareholder, is the son-in-law of Liu Changle, the founder of Phoenix Group. He borrowed his father-in-law's reputation in order to achieve faster development in the early days of the establishment, and Liu Changle also did some advertising for his son-in-law.

Phoenix Group and Phoenix Management do not have any financial licenses. What they are doing now is purely a side business, and a variety of e-zubao and other routines. However, the company is very profitable, with a registered capital of 10 million. A year later, it received US$80 million in Series A financing, with a valuation estimated at more than US$300 million, or about RMB 2 billion. It can be imagined that its growth rate within a year is not slow and its profits are not low.

Essentially speaking, Phoenix Lili just borrowed the Phoenix Group’s trademarks, etc. The relationship between them is limited to the marriage relationship between the founders. There is no equity exchange, and its business does not. Stable but relatively risky. Its financial products lack the endorsement of financial institutions and do not know the specific investment direction, so the risks are relatively high. However, considering that it has just received a 500 million yuan A round, it can still sustain itself in the short term. There will be no major product problems for at least a year, but it is hard to say for more than a year and a half.