Logo meaning

The name NIKE is very auspicious in the eyes of Westerners, and it is easy to read and remember, and can be called loudly. The Nike logo symbolizes the feathers on the wings of the Greek goddess of victory, which represents speed, but also represents movement and gentleness. The Nike trademark of Nike is a small hook with a simple and powerful shape, as fast as lightning. At first glance, it reminds people of the speed and explosive power produced by using Nike sporting goods. The first sports shoe named "Nike", the sole has square ridges to enhance stability, and there are knife-shaped hooks on both sides of the shoe body, symbolizing the wings of the goddess.

Project Introduction

The CI system stipulates the different application specifications and differences between Nike's name standard words and Swoosh logo.

The Swoosh logo is the logo of the product and appears on all products and advertisements. However, Nike’s name and trademark have undergone a major adjustment. The contrast between the original italic capital standard words and the SwooSh logo is too great. It was too intense, so in order to harmonize the sense of balance, the company reused the lowercase font of the 1970s to reflect traditional history. Its power lies in its historical origins, which are not nostalgia but passion, our signature and our voice. The standard characters of Nike's name serve as the brand's logo and appear in companies, public services, shopping malls and image promotion activities.

The new strategy makes the Swoosh logo play a more appropriate and effective identification role in the CI system.