Category: Life >> Common Sense of Life

Problem Description:

I used to think that Guangliang and Pingguan obtained it by themselves, but later I discovered that this word has its own meaning.

Source 1: Those who have watched Meteor Garden can see that Shancai said in it: I am a MUJI

Source 2: Takahashi’s comic Fuxing Boy in the 1980s Morohoshi wore a piece of clothing that said 'MUJI' on it.

This word probably came from Japan. Can any expert tell me its meaning?

Analysis:

Muji? brand? band? No, the real origin of the words MUJI is not this. MUJI refers to products that are only for royal use and are made by hand in small hereditary workshops that have gone through several generations of craftsmanship. Due to the small output, there is no so-called trademark. The word "Muji" means no trademark, but the seemingly ordinary words "Liangpin" contain the efforts of craftsmen of past generations, the infinite pursuit of perfect quality and the dedication of fine workmanship.

?For the fast food society that now uses large-scale production to occupy the market, thereby reducing costs and striving for maximum profits, MUJI-style products have become as rare as a rarity. Products that can become MUJI products are bound to be scarce and expensive. Products that can barely qualify as "Muji" include Rolls-Royce's Silver Angel in the automotive industry, Haute Couture in the Paris Fashion Week every year in the clothing industry, and Muji in the mobile phone industry. The name belongs to Nokia's Vertu and 88 and 89 systems.

Think back to 1999 in the last century. On Valentine’s Day that year, the most popular men’s luxury goods were Apple’s iMAC and Nokia’s 8810. The chrome-plated shell and lower-slide design are not only worth a sky-high price of 10,000 yuan, but more importantly, Nokia has created an era of Muji products. There is no flashy appearance, no powerful functions, and no so-called cost-effectiveness. Users who will buy the 88 series will not pay attention to the price, and users who do not like the 88 series will not care about the price. After the 8810, the 8850, the most popular model in the 88 series, appeared. Based on the 8810, the 8850 introduced the extremely shocking white backlight of the year. In view of the problem that the back cover of the 8810 was easy to loosen and the battery connection was not strong, the back cover of the mobile phone was strengthened. Workmanship, but not supporting Chinese phone books has always been an unresolved issue for the 88 series. For the 8855, Nokia designers used a titanium casing, and the carbon crystal matte metal texture was even more noble. The emergence of a Chinese phone book finally solved the last concern of 88 series users. The emergence of 8910 permeates the entire body with the texture of titanium metal, and the semi-automatic sliding body is an epoch-making design concept. When the *** rings, the user presses the eject button on both sides of 8910. After 2-3 seconds, the call can be connected. The other party on the phone can't wait to make the call, but the user of 8910 only makes the call after 3 seconds. The feeling of hope arises spontaneously. The 8910i launched later used Nokia's standard 4096-color STN screen at the time, and other parameters were basically the same as the 8910.

MUJI: Understated elegance

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finance.sina June 12, 2005 09:42 "Financial Times"

Hong Li

Muji is a Japanese home furnishing brand. The product line ranges from clothes, socks and gloves to cups and plates. Recently, it has also entered into digital products and released a cool MP3 player. There are stores in the UK, France and Hong Kong, and everything is sold very cheaply.

Muji is also a band that was once very popular in Chinese-speaking areas. The name probably also comes from Japan's Muji

Liangpin.

When I say "MUJI", it has nothing to do with Japanese products or pop bands, so I put it in quotation marks.

It dates back to 1999, when Mr. C, who has traveled to many parts of the world, came to China. In his leisure time, he likes to wear pullovers, blue, gray, and black. They are used but not old, and the cotton threads are of high quality. The weaving workmanship is very good and it has not lost its shape even after being washed many times. These pullovers do not always have their logo printed and embroidered in a conspicuous place like those big brands, but they look extra calm when worn. I curiously asked him what brand these clothes were. Mr. C, who is the marketing director of the company's Asia region, said gently that I rarely wear famous brands. All I wear is "Muji".

In his statement, "MUJI" is synonymous with life attitude - not so big-name, not so expensive, but definitely of high quality and taste.

Years later, until now, I am still deeply influenced by "MUJI".

The economy is growing rapidly, and the first wave of wealth owners are the earliest consumers of luxury goods. Unfortunately, Dunhill became a nouveau riche, and Chanel became a gold digger. At that time, many people who could enjoy luxury goods were completely unable to appreciate the cultural heritage. They bought famous brands just to show off their success and wealth, and famous brands became a label on their body. The users' impetuousness and publicity cover up the elegant characteristics of the brand itself, which is a waste of nature.

Fortunately, the rise of the new wealth class and the middle class has driven the tasteful consumption of luxury goods. More people can appreciate the cultural personality of luxury goods and buy them just because they like them.

I myself once pursued luxury goods - I went to the palace to buy bags, clothes, and leather shoes. The quantity was not large, and I had to bear the arrogant eyes of the store ladies every time. To put it bluntly, they are the most snobbish group in Beijing’s retail industry.

When I find that bags will fall off after a while, and leather shoes will wear out after a while, I feel that the money is really wasted.

Another important reason why I gradually stay away from luxury goods is the counterfeit goods on the streets. To be honest, I'm happy to hunt for high-quality fakes. It's like record companies are shouting against piracy, but we are all buying pirated CDs/DVDs.

Why is this happening? It’s just that the genuine pricing and services cannot satisfy consumers.

When luxury sales ladies treat customers with arrogance and snobbishness, and when their understanding of the product and respect for the brand are not as good as mine, then it’s no wonder that I turned to counterfeit goods.

Yi Shu once used her sharp pen to describe some arrogant so-called successful people: they are nothing except the titles printed on their business cards. This is also like how we behave as human beings.

I also admire people with a "MUJI" personality - quality, taste, connotation, and low-key ostentation. They exist quietly and calmly, and never need a dazzling halo, because they can shine and illuminate the lives of others.