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Brand Operation of Feiyue Group
The name of Feiyue Group has undergone three changes: from Jiaojiang No.2 Industrial Sewing Machine Factory to Zhejiang Feiyue Sewing Machine Industrial Company, to Feiyue Sewing Machine Group Company and finally to Feiyue Group. Behind every name change is another promotion of Feiyue brand in competitiveness and influence.

Like many domestic industrial products, it gained a certain popularity through slow accumulation in the early stage of rapid development, but it is still unknown in the international market.

In the process of production and operation, under the established brand strategy, Leap takes the lead in naming the brand as the enterprise name, and takes a multi-pronged approach from the aspects of science and technology, product quality, service level, management experience, marketing strategy, market reputation, image promotion and corporate culture. It has successively won "Zhejiang Famous Trademark" and "Zhejiang Famous Brand", becoming the first enterprise in the national industrial sewing machine industry to win "China Famous Trademark", "China Famous Trademark" and "China Export Famous Brand", ranking first among the top 50 private manufacturing enterprises in China.

This leap belongs to the whole world. The next goal of Feiyue will be to launch an impact on world-famous brands.