"Lotus·She Boutique Bed and Breakfast" image logo (Logo) and slogan (slogan) solicitation competition
1. Activity background
In order to further enhance Lian·She To improve the image of Lian·She Boutique B&B, improve the cultural connotation of Lian·She Boutique B&B, create a B&B brand, and enhance the visibility and reputation of Lian·She B&B, we are now openly soliciting the logo and slogan of Lian·She Boutique B&B across the country.
2. Host and Undertaken Unit
Sponsor: Lian·She
3. Event Theme
“Lian·She Boutique B&B "Collection of logos and slogans
IV. Objects of the event
Open to the public for collection, no limit to teams, organizations or individuals, submissions of slogans and logos .
5. Event Time
Event Time: June 22, 2017 – September 19, 2017 (submission deadline is 24:00 on September 19)
6. Activity Form
Through open solicitation, online voting, organizer review, and final review, the slogan and image logo (Logo) that best embodies the characteristics of "Lian She" will be selected.
1. Selection process
(1) Open collection: June 22-September 19, 2017. Works will be sent to the designated email address of Lian She. After preliminary screening, the works will be unified The time will be sorted and numbered, and then public online voting will be held;
(2) Online public voting: From September 22 to October 25, 2017, slogans and image logos (Logo) will be displayed, and public online voting will be accepted. ;
(3) Final review: From October 26 to November 28, 2017, after the online voting of the shortlisted works ends, the expert group and the organizer will judge based on awareness, dissemination, value, etc. Multiple factors will be used to review and finalize the winning works;
(4) Result announcement: On November 29, 2017, the selection results will be announced in the media and on the Internet, and the bonus distribution ceremony will be held;
2. Requirements for collecting works
(1) Background introduction of Lianshe Boutique B&B:
Lianshe adopts the design concept of "simple new Hui style, Central Plains and Republic of China style" and adopts Postmodernist decorative techniques boldly deconstruct and integrate architectural and garden elements from ancient and modern times, both at home and abroad, and from the Central Plains and Jiangnan.
Lian She is neither like the traditional Chinese carved beams or painted buildings, nor the ancient Western castles; nor is it like the contemporary cement cubes, nor the popular weird shapes. Rather, it is an eclectic, innovative, carefully crafted, and unique Central Plains landscape.
Introduction to Lotus House: Waterside pavilion, small bridge and flowing water, vines holding clothes, scattered flowers and trees, the fragrance of books and Zen, and the elegant sound of tea, you can feel the intoxicating elegant details everywhere. Lianshe Boutique B&B Hotel*** has 19 boutique B&B rooms of different styles, and four large and small conference rooms, salons and event venues.
Boutique B&B Hotel - Lotus House gives people the feeling of being reluctant to leave and lingering in their dreams. Here, you can feel the refreshing breath from the ten-thousand-acre Long Lake and the fragrance of lotus flowers all over the lake; here, you can get up close to the beautiful scenery recorded in Chen Feng, the Book of Songs: "Beside the lake, there are cattails and lotuses." Here, feel the lush reeds and cattails, and breathe in the aura of Huaiyang, the former capital of Emperor Xi and the water city. Trekking in search of the fleeting beauty, the Lotus House gives people more than just gentleness and tenderness, a strong scholarly Zen spirit, profound historical and cultural heritage, and the vicissitudes of life for thousands of years, making every plant and tree of it full of spirituality. Every brick and tile is filled with stories.
(2) Display of B&B features: Show the unique architectural cultural charm of Lianshe, the beautiful natural ecology, and the urban image and spiritual outlook of Huaiyang County.
(3) Relevant requirements: clear theme, novel concept, high recognition, profound meaning, artistic appeal and visual impact.
The text is required to be concise, standardized, catchy, easy to understand and remember, easy to promote and disseminate, and suitable for use on various occasions and carriers and for promotion in multiple fields.
(1)Logo
1) Design a new LOGO for "Lianshe Boutique B&B". Please attach a design description within 200 words to each entry, detailing the concept and logo interpretation. Standard color description. The participating authors need to keep bitmap source files or vector files with 300dpi resolution that can be used for printing production. The form of the work is unified as an electronic manuscript, in the format of jpg, jpeg, or png files, with a resolution of 300dpi or above (to ensure the confidentiality and fairness of the review, no information about the author is allowed to appear on the work plan), and the size of the work does not exceed 2M. Contestants are limited to uploading one work at a time, and only one work can be uploaded (the image size ratio is recommended to be 4:3, such as 900*675px). A contestant can publish a maximum of 5 works (please attach a personal introduction after the work, ID number)
2) There is no limit to the creative theme and the expression method of the work.
(2) Slogan
The slogan has the characteristics of the times, local characteristics and artistic level, and can be widely accepted and recognized by the society. It should be about 12 words and easy to spread and remember.
3. Selection criteria
(1)Logo
l ? Thematic: distinct theme, novel concept, profound meaning, fully reflecting the "Lianshe boutique" The concept and characteristics of "B&B".
l Design: The work is simple and elegant, with bright colors, full of artistic appeal and visual impact, and easy to identify and remember.
l ?Communicability: high degree of recognition, strong image extensibility and applicability, and universal value for international communication.
(2) Propaganda slogan
The text is concise, standardized, catchy, easy to understand and remember, easy to promote and disseminate, and is suitable for use on various occasions and carriers and in many fields. promotion.
3. Award setting
(1) The image logo (Logo) is an award
l? One best design award: rated as "Lotus· The image logo work of "Lotus and She" will be rewarded with RMB 10,000
| The three best finalists will be awarded the "Lotus and She" image logo work, and the award will be RMB 3,000
l? Excellence Award (10 people): Each award will be RMB 500
(2) Promotional Slogan
l? One Best Promotional Slogan: Rated as the "Lotus·She" Promotional Slogan The work with the slogan "Lian She" will be awarded RMB 10,000
| The three best finalists: the work with the slogan "Lotus.She" will be awarded RMB 3,000
l ?Excellent Awards (10): RMB 500 each
Seven: Ways to Submit Works
Submission email liansheminsu@163.com
Media support: Sohu, NetEase, Phoenix, Toutiao, Tiantian Kuaibao, Dahe Forum, WeChat public platform, etc.