1. Packaging label

Packaging label refers to the words, figures, carvings and printed instructions attached or tied to the product sales package. The label can be a simple label attached to the product or a well-designed pattern as part of the package. The label may only indicate the name of the product, or it may contain a lot of information, which can be used to identify and inspect the contained products, and can also play a promotional role.

generally, the product label mainly includes the name and address of the manufacturer or seller, product name, trademark, ingredients, quality characteristics, quantity of products in the package, usage and dosage, serial number, matters needing attention in storage, quality inspection number, production date and expiration date, etc. It is worth mentioning that labels printed with color patterns or physical photos have obvious promotional effects.

2. Packaging signs

are the graphics, characters, numbers and their combinations printed on the outside of transport packaging. There are three kinds of packaging marks: marks and numbers, indicative mark and warning mark. Marks and numbers, also known as mark, refers to the geometric figures, specific letters, numbers and short words printed on the product packaging, which reflect the consignee and consignor, destination or transit place, package number, batch number, origin and other contents.

Indicative signs are signs made with striking graphics and simple words for some products that are easily broken, damaged or deteriorated according to the characteristics of the products. Indicative signs instruct relevant personnel to pay attention during loading, unloading, handling, storage and operation. Common signs include "this end is upward", "fragile", "handle with care" and "hoisted from this". Warning signs refer to the printing of special characters on the transport packages of dangerous goods such as inflammable, explosive, corrosive and radioactive substances to show warning. Common ones are "explosives", "inflammables" and "drugs".

3. Conception

Conception is the soul of design. It is difficult to formulate fixed formulas such as conception methods and procedures in design and creation. Creation is mostly from immaturity to maturity, and it is normal to affirm or deny some, modify some or supplement some in this process. The core of the conception is to consider what to express and how to express it. To answer these two questions, we should solve the following four points: focus, angle, technique and form. Just like combat, the focus is on attacking the target, the angle is the breakthrough, the technique is tactics, and the form is weapons. If any link is not handled well, it will be completely abandoned.