You are a bit misunderstood. The application date for Xintongtiandi was September 29, 2007. The application was for Category 18 luggage and leather goods. Apple only officially launched sales in the Chinese mainland market in October 2009. He The main product protected by the trademark is mobile phones (Class 9).

It is certain that the Apple trademark (Class 9) is currently a well-known trademark, but the basis for the judgment in this case is whether the Apple trademark was well-known before the filing date of Xintongtiandi. Obviously, Apple only entered China in 2009 In the market, there is definitely no basis for saying it was a well-known trademark in 2007. This case is very fair and very historic.