1In August, 983, Mr. Toyoda Hideyoshi, the president of the Japanese industrial giant Toyota Motor Corporation, held a high-level secret meeting attended by the first-class elites in the Japanese automobile industry. Mr. Hideyoshi Toyota raised a shocking question: "After accumulating half a century's experience in automobile R&D and manufacturing, can Japan make a top-class car that can stand out in the world?" In other words, the direct competitor of this new car will be a well-known European car brand.

Everyone realized that what he raised was not only a question, but also a comprehensive challenge to the Japanese automobile industry. However, everyone present was very determined, "Yes, we can!" As an answer, we all know that this is not an impulsive reaction, but a group of experienced and skilled professionals' firm commitment to the future mission.

The story of Lexus begins here.

Since then, Japan has opened the prelude to high-end cars. Toyota paid an American naming company $35,000 to name the brand, because the pronunciation of "Lexus" is similar to that of "LULU" in English, which reminds people of the impression that the car is a luxury car. Lexus Lexus automobile trademark adopts the capital letter "L" of the automobile name "Lexus" and is surrounded by an ellipse on the outside of the "L". The ellipse represents the earth, which means that Lexus cars are all over the world.

No one will forget the shock brought by Lexus LS400 when it was officially launched in 1989. Some people even predict that German luxury cars may be forced to withdraw from the American market. Today, Lexus has swept the top buyer market and become the best-selling luxury car in the United States. I believe many people still remember the classic commercial of LS400: On the running hood, one champagne cup after another is stacked high to form a crystal cup tower. Even if the engine is running at full throttle, the cup tower is always as stable as Mount Tai; This is really the best way to celebrate the birth of the new rich in the automobile industry.

Lexus now has a huge series of cars such as LS, GS, IS and RX. One award after another may be the best evidence for Lexus to prove itself.

When you look at the whole Lexus car system. You will feel from bit by bit that Toyota has invested considerable resources and efforts in maintaining the consistency of top quality. Whether it's a luxurious four-door sedan or a handsome two-door hardtop sports car, every Lexus also adopts the advanced design of ingenious touch tools, meticulous precision construction and incredibly strict quality control to ensure that you can have the best ride experience.

Let's expect Lexus to create new miracles for us.