1. Beauty and Hairdressing
1. Pantene: a damage-repairing shampoo brand owned by Procter & Gamble. It has always been committed to protecting hair health and providing the most perfect care for hair. in principle. Tang Wei and Gao Yuanyuan were both spokespersons for Pantene.
2. Rejoice: It is one of the first international hair care brands to enter the Chinese market. Jiang Qinqin, Luo Zhixiang, Guo Biting, Huang Xiaoming, Jiang Yuchen, Yang Mi, Luo Xuejuan, Chen Sicheng, Zhang Tao, Tong Liya, etc. have all been Rejoice's spokespersons.
3. Head & Shoulders: Head & Shoulders has always been at the forefront of scalp and hair care, greatly promoting the technology of removing dandruff. Messi, Kelly Chen, Faye Wong, Tony Leung, Fan Bingbing, etc. have all been spokespersons for Head & Shoulders.
4. Sassoon: Sassoon is a rising star among P&G's shampoo brands, focusing on the concept of hair care. Yang Ying and Stefanie Sun were both spokespersons for the brand.
2. Men's series:
1. Gillette: Gillette has always been the world's leading brand in the field of razors and blades. Its global market share is as high as 65%, making it an absolute leader. status. In 2005, Procter & Gamble (P&G) acquired Gillette for US$57 billion.
2. Braun: German Braun’s products have won more than 60 Red Dot Design Awards. Modernity, simplicity, purity and high quality are Braun’s style. The design philosophy of German Braun was summarized by its design master Dieter Rams into the famous "Ten Proverbs", which has influenced generations of designers. In 2014, the Braun hair clipper series launched in China, bringing consumers the ultimate haircut from Braun
3. Home care
1. Tide: the world's first synthetic laundry detergent, It is also one of the most popular laundry detergents. Brand spokespersons include Zhang Yixing, Hai Qing, and Dakota Fanning.
2. Bilang: Bilang, one of the largest washing powder brands in Europe. In 1993, Procter & Gamble introduced Bilang to China
IV. Food
Pringles: Pringles potato chips are the only food product currently launched by Procter & Gamble in the Chinese market and are also the most unique. one of the products.
5. Battery
Duracell: In 1925, Philip Rogers Mallory met Dr. Samuel Ruter, and the two jointly founded R.R. Mallory Company and entered the battery industry. In 1964, the "DURACELL" trademark was officially registered in the United States. In 1993, it entered the Chinese market and adopted the Chinese trademark "Duracell". In 1996, Duracell officially merged with Gillette. Procter & Gamble merged with Gillette in 2005.
Extended information:
Procter & Gamble China
Founded in 1837, Procter & Gamble is one of the largest consumer goods companies in the world, headquartered in Ohio, USA. Cincinnati, State. By insisting on beautifying consumers' lives every day in small but meaningful ways, P&G has been able to maintain continuous growth for 180 years. P&G operates in approximately 70 countries and regions around the world.
P&G has factories or branches in more than 80 countries around the world, and its more than 65 brands of products are sold in more than 180 countries and regions, including hair care, health and beauty, fabrics and home furnishings. Nursing, baby, feminine and home care.
P&G serves approximately 5 billion people around the world through its brands. In 1988, P&G settled in Guangzhou and established P&G's first joint venture in China, Guangzhou Procter & Gamble Co., Ltd., starting its business development in China. P&G Greater China is headquartered in Guangzhou and currently has multiple branches and factories in Guangzhou, Beijing, Shanghai, Chengdu, Tianjin, Dongguan, Jiangsu and other places.
In the past 30 years since P&G entered China, the Chinese market has grown into one of the fastest growing markets in the world for P&G. P&G has also been fulfilling its responsibilities for the sustainable development of Chinese society through a series of efforts in environmental protection and social responsibility. P&G currently has more than 8,000 employees in China, more than 98 of which are local employees.
Reference: Procter & Gamble China - Procter & Gamble Company