The distribution ideas and the operation method of virtual sample inventory may lead to a huge difference between the number of online SKUs (Stock Keeping Unit) and the actual number of SKUs in stock. However, small and medium-sized sellers can get started quickly. With sufficient manpower, there is no need to invest too much. The inventory funds can get twice the result with half the effort. Of course, interested sellers can follow the thinking of Amazon's self-built listings, build vertical product lines, make use of Amazon's seller brand (pseudo-brand) ideas, and focus on using AliExpress's paid traffic to build their own brand stores, but this You should do it as soon as possible (currently AliExpress already has many big brands in it). 3. eBay’s product selection eBay is placed in the third point because of the complexity of its platform. At present, in addition to the two forms of eBay selling brands and specialty stores, eBay's product selection thinking can be distinguished by the "overseas warehouse faction" and the "China direct delivery faction". For the product selection thinking of the "overseas warehouse faction", you can directly use Amazon's "follow-up" product selection thinking above, but the difference is that TITLE, keywords, pictures, descriptions, local logistics selection methods, etc. vary depending on the seller itself. different. The product selection thinking of the "China Direct Shipping Faction" can be operated by the "AliExpress product selection thinking" mentioned above. It can be said that the two markets are basically the same. The only differences are the platform’s assessment of sellers and the platform’s publicity in the target countries. 4. Wish product selection If Wish sellers operate the above three platforms at the same time, they will find that Wish’s keywords and pages are made according to Amazon’s model, but they lose flexibility in the tags. SKU attributes and matching are based on AliExpress's model, but they are also lacking in flexibility. The user interface uses the same gender and hobby recommendations as most mobile terminals. Sellers who know eBay will immediately notice that this interface is actually eBay’s “Collections”. When it comes to searching for products, Wish as a whole returns to the same algorithm for each platform. Therefore, in addition to paying attention to the differences in page and overall single product display due to the special perspective of the mobile terminal, it is basically feasible to use AliExpress’s product selection thinking to make WISH. However, we should pay attention to some impacts caused by WISH’s customer service refund method similar to the FBA model and the current cessation of cooperation with PAYPAL. Xiaoyi has something to say: The competition in 2016 will be the competition of products, including brand and quality. However, since some sellers do not have strong control over the factory, they can try the M2C supply and sales model. The factory prepares the goods in advance and sends them to overseas warehouses. The seller can upload the product description and other information to all the platforms mentioned above with one click. When the goods are sold, , then ship the goods from overseas warehouses and pay the purchase price. For sellers, it can effectively control product quality risks, expand categories at zero cost, and expand business without inventory and payment pressure. 3. Warehousing: Pay attention to the risks of overseas warehouses. From the aspects of storage space, product information, and process design, the first two are infrastructure construction, and the latter is system application. 1. Specification of shelf space in warehousing space Shelf space information refers to the arrangement of inventory storage locations according to location, using unified signs to mark serial numbers, and making clear signs. Scientific and reasonable shelf space information is conducive to the maintenance and storage of inventory products. During the process of goods entering and exiting the warehouse, operations can be completed quickly, accurately and conveniently based on the shelf space information, improving efficiency and reducing errors. When writing shelf space information, you should ensure that the shelf spaces in a warehouse are numbered in the same way to facilitate search and processing. 2. Standardization of product information The standardization of product information here mainly refers to the organization and clarity of the SKU (Stock Keeping Unit) information, specifications and sizes of the product, and customs declaration information in Chinese and English. The standardization of product information is also conducive to refined management of inventory products, timely and accurate picking, improving efficiency and avoiding picking errors. As the smallest inventory unit of a product, product SKU is the most important and basic data in product management. However, because it is not existing information, many sellers will lack SKU or have incomplete SKU.Pursuing only economic benefits will inevitably harm the customer experience. Most sellers will understand this only after they have suffered losses in this regard. Finally, look at the overall strength of the company. For example, whether the distribution of outlets is wide enough, whether there is a system that seamlessly connects upstream and downstream, etc. Xiaoyi has something to say: I recommend ExportEasy, a cross-border logistics expert that takes global warehousing as its core and integrates the global logistics network system to provide cross-border e-commerce sellers with overseas warehousing, international dedicated lines, international small packages, international express delivery, FBA first leg, etc. Logistics services; Export has 8 overseas warehouses, covering the mainstream cross-border e-commerce markets in Europe and the United States. With 11 years of experience in cross-border logistics, Kwaiyi is committed to providing refined logistics services to cross-border e-commerce sellers. 7. Collection: The safety of funds at the last level is the first priority. If the safety of funds is not guaranteed, no matter how easy the channel is to use, the more money collected, the greater the risk. Just like PP, it is easy to use, but the funds will be cleared. risks, and the safety of funds is not guaranteed. Secondly, the stability of the channel. If there is a problem with the channel every three days, this will greatly affect the collection, especially during peak times. If you delay for one hour, you will lose a lot of orders. Third, the success rate of the channel, because the success rate is directly related to the actual conversion rate of the order. The higher the success rate, the higher the actual conversion rate. Others such as account opening fees and annual fees are secondary. On the contrary, the more attractive the conditions, the greater the risk. Don’t be limited to one payment channel. For sellers, the safety of fund transfer is very important, and the customer’s online shopping experience is even more important. At present, cross-border RMB payment collection is the choice of many foreign trade e-commerce companies because the payment page is fast and it is also in line with the shopping habits of foreign consumers. Users have improved their value experience, which is beneficial to stabilizing the foreign trade market share. (Sourced from Sohu)