to be exact, PLAY is just the label of this brand. The name of the brand is comme des garcons, which is mostly referred to as CDG.
Kawakubo Ling (かわくぼれぃ; English: reikawa kubo; October 11th, 1942-) is a Japanese fashion designer who was born in Tokyo and graduated from Keio University. In the early 198 s, she was famous all over the world for her asymmetrical and curved avant-garde clothes and was loved by many fashion people. Besides, among the famous Japanese fashion designers, Rei Kawakubo is one of the few special designers who have never studied abroad and majored in fashion design.