Second-line high-end brands. According to JD.COM official website, Orendolan, named after its founder Alain Delong Ponnard, is a famous Italian royal tailor brand. The brand established the first set of hand-spun leisure suit in Rome, Italy, and quickly opened stores all over the world, including "Champaign Avenue in Paris, Fifth Avenue in New York, Katy Menlong and other most fashionable frontier cities". Orendolan's product line covers men's wear, clothing, ready-made clothes and leather goods. It is famous for its simple and classic style, which conveys the extraordinary bearing of successful men. Its exquisite craftsmanship and unique brand personality are favored by celebrities from all walks of life in Europe. Therefore, Orendolan can be considered as a second-line high-end brand with high market position and influence.