Puyuan Town Postal Code: 314 502
City: Tongxiang
Telephone area code: Detailed description: 0573
New Dongfang Village, Xinhe Village Xingqi Village Yonglian Village
Xinlian Village, Puzhai Yongle Village in Sao Village
Puyuan Town Youcheqiao Village Xinxing Village Rongyu Village
Hongqi Haibin Village Xingang Village
China's Famous Woolen Sweater Town - Puyuan Town, Tongxiang City, Zhejiang Province, Province,
<>Update time: 2008-11-19 10: 14: 15
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Puyuan, a famous woolen sweater town in China, is one of the famous "five major towns in the history of Jiangnan," and is famous at home and abroad as the birthplace of "Chinese Pu Silk". Located in the center of the Golden Triangle of Shanghai, Suzhou and Hangzhou, 127 kilometers away from Shanghai and Hangzhou, 65 kilometers away and 18 kilometers away from Jiaxing City, it has convenient transportation and a unique geographical location.
Puyuan Wool Sweater Market was founded in 1988 and is located on both sides of National Highway 320. No one would have thought that this year, a few people built a simple sweater market on the side of the road through fundraising, and it became the largest sweater distribution center in the country. After more than 10 years of development, standardized management of a large professional market - Sweater Market-Puyuan. 168,900 tons of 5,000 cargo centers in 12 stores that can be traded in the market. The annual shipment volume exceeds 5 million sweaters, which are sold all over the country and exported to Japan, France, South Korea, Italy, the United Kingdom, Russia, South Africa, and the Middle East. , East and other countries and regions. ?
When the Puyuan woolen sweater industry appeared in the market, it originated from the gradual rise of the Puyuan woolen sweater industry like a snowball, attracting a large number of woolen sweater manufacturers from all over the country to set up trading markets, thereby completing Enter the fast lane of development through the interaction between market and industry.
Support the development and growth of the tertiary industry, drive rapid economic development in areas, support management, and strive to improve the market for products. Based on this understanding, the municipal party committee, municipal government, municipal party committee, and municipal government established directly under The Woolen Shirt Market Management Committee led 21 units to invest nearly 100 million yuan to expand the scope of transactions. In order to meet market demand, June 1-3, 1999 marked the complete launch of the market transformation through the facade renovation of the CMC district. A boutique street was opened with high-end products, indicating that the taste of the market has been comprehensively upgraded. The spontaneous establishment of the Puyuan sweater market, supported by the government, and the innovation of management systems and models, gave it wings to take off.
Development of sweater industry
In the past 30 years, Puyuan started with three hand-operated flat knitting machines and has grown to an annual sales volume of over 500 million sweaters at an extraordinary speed. Domestic famous brands, such as Armani, Pierre Cardin, Blue Veyron, internationally renowned brands, and Luwang, Ordos, Bosideng, Hengyuanxiang, etc., will be transferred to their own production of sweaters here. Relying on their own diligence and wisdom, Puyuan people have embarked on a new path of developing regional economy with local characteristics and creating regional industrial brands. Today, Puyuan is a tempting fragrance that attracts businessmen from all over the world!
The focus of integrating resources, gathering popularity, expanding influence, and continuously enhancing the market radiation efficiency of enterprises is to cultivate and develop the market in Puyuan Town. On the one hand, the market management department uses chambers of commerce, industry associations, and chambers of commerce to often hold foreign economic and foreign trade knowledge, training and seminars, especially in the era of textile quotas for promotions and changes in the international clothing market, making textile business owners aware of the challenges faced in the international market. Focusing on re-differentiation, who should benefit first to occupy this market? On the other hand, starting from focusing on hardware, we will form a foreign trade service center to provide enterprises with one-stop foreign trade services. In accordance with international practice, Puyuan Market has also established a third-party product inspection and testing service platform. Zhejiang Jingwei Notarization and Inspection Co., Ltd. has been notarized by the national laboratory accreditation agency, and third-party product testing services can be provided to knitting companies and merchants. Puyuan sweater market has sprung up in the central business district covering an area of ??350,000 square meters.
The Market Management Committee and the Tongxiang Sweater Chamber of Commerce also cooperated with Alibaba to establish an online trading platform, allowing sweater companies to enter the international market.
The development strategy of "going out"
With the efforts of the strong government, the Puyuan sweater industry has learned to "walk on two legs. Keep fresh" Domestic management departments have repeatedly organized enterprises to "go out" to participate in exhibitions and conferences, and to visit and promote the foreign trade clothing market in Europe, the Middle East, Russia and other economic and trade groups, and gradually the brand and reputation of Puyuan's woolen sweaters have emerged. "Going out" and meeting speed in the process of economic development.
"Going out" has also brought about the transformation and industrial upgrading of Puyuan Wool. In the sweater market, Donghua University, Zhejiang University, Zhejiang University, Beijing, Jiangxi Institute of Fashion Technology and other institutions have formed various forms of technical service systems and information platforms to comprehensively upgrade technical consulting and market research services for wool knitted sweater enterprises. Driven by the industry. Puyuan Human Resources Service Center has been put into operation to provide enterprises with good human resources.
Through guidance, Puyuan sweater products have achieved a warm transition, and Puyuan's fashion has come out. Every year, new raw materials, from ice linen, Tencel, mercerized cotton, sea island cotton to various natural blended fabrics, have become the first choice for anti-pilling and pilling in terms of style, environmental protection and comfort. Technical knitted garments, soft technology and environmentally friendly technology are leading, and wool sweater quality can meet international standards, technical and green barriers under WTO rules. Earlier this year, Zhejiang Que Co., Ltd. developed anti-static finishing of wool fabrics. Knitwear no-iron finishing, these two technologies are a relief to find partners to produce sweaters and bring them to the market. Gu Company is currently cooperating with Donghua University, Science and Technology Innovation Service Center, Zhejiang Sweater Dyeing and Finishing. The founder of technology.
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“Going out” Puyuan sweater industry management department is also actively expanding Fuyoufuqiang-scale enterprises. We will vigorously support small and medium-sized enterprises, establish leading and key enterprises, guide enterprises to use high technology, transform and upgrade traditional industries, and improve international competitiveness, thereby further consolidating the industrial foundation of the first sweater enterprise in Puyuan area. They have imported equipment, carried out technical transformation, and updated production processes. In the first half of this year, more than 20 sweater companies registered with the authorities and needed to import more than 350 fully automatic computer jacquard flat knitting machines, and 9 companies applied for technical transformation. Application.
"Brand Development Strategy
The Puyuan sweater brand that people feel the most deeply in Puyuan. As part of Puyuan's corporate culture to enhance its brand, building its own brand has been put on the most important agenda for the development of Puyuan's sweater industry. They believe that the composition of many brands is an inevitable requirement for the development of a local culture. In turn, a local culture also plays a certain role in promoting the development of local brand building. Therefore, management departments should guide enterprises to adopt a brand-oriented development path and brand strategy. Attracting well-known brands such as Pierre Cardin, Valentino, Blue Veyron, Crocodile, Hengyuanxiang, Ordos, Luwang, Zhenbei, and Chunzhu to settle in the Puyuan sweater industry's brand building base in China, the expo's international brands will never end. trade fair.
The investment environment for businessmen to attract foreign investors is often more useful than the introduction of personnel, as Puyuan Sweater City knows. They continue to improve software and hardware construction, invest in Puyuan and are advocates of a voluntary investment environment. By cultivating the Puyuan sweater market, it has grown from a small market to the largest distribution center for sweaters in the country, and in the formation of raw materials to produce wool knitted garments, processing, complete professional marketing, printing and dyeing, and post-finishing, Logistics industry chain, production, marketing, research and information center, national sweaters, knitted clothing. Good industrial advantages and entrepreneurial environment provide businesses with broad development space. What is the planned area of ??Puyuan Sweater City Industrial Park? It covers an area of ??37 square kilometers and has two sub-districts: Wutong and Longxiang. Puyuan has introduced a total of 168 projects, attracted 46 billion in funds, and has signed more than 50 investors waiting to invest in the park.
The development of woolen sweater market
The Puyuan woolen sweater market has experienced 17 years of development and has always focused on establishing a good internal and external environment. hardware and software environment because they know how to determine success or failure in a professional market.
Integrated with the Administrative Law Enforcement Bureau, law enforcement forces, and fire squadron, the squadron police specializes in rectifying the consignment industry, focusing on combating counterfeit trademarks, forming a human resources service center, and the Puyuan Woolen Sweater Market has always spared no effort to standardize management and provide convenience to the majority of operators and investors. To create a stable and orderly operating platform.
If today the Puyuan sweater market becomes a national industry leader, it will also help them to look further "about the environment and development, and go ahead for a while. In 2000, business The user's business acumen development team launched the summer knitted T-shirt. Seeing this phenomenon, the manager Puyuan's sweater positioning was triggered: fashionable sweaters, market transactions in the off-peak season, need to go the way to expand the sales area. , market management, increase scientific and technological support, encourage enterprises to develop new products, various summer knitted linen, Tencel?, mercerized cotton, sea island cotton knitted garments are constantly improving. Today, after the Puyuan knitting industry has been sorted out, the technology is not only leading the country, but also some. Famous international.
The recent production base, industrial expansion to a certain extent, more operators need to collect this idea to give birth to the Puyuan Sweater City Industrial Zone, the development of Puyuan Sweater Market process. An important turning point. Like a magnet, it not only attracted more than sweater companies scattered in the surrounding industrial area, but also attracted some well-known clothing companies to join in to promote the industrial chain of wool spinning, knitting, printing and dyeing and finishing. and the formation of a strong sweater industry cluster.
The never-satisfied market manager has not stopped the concept of Puyuan sweater market, market-oriented reform and innovation exploration and improvement of the market. In the field, a central business district with an area of ??350,000 square meters has risen from the ground. The established tangible markets of the Foreign Trade Service Center, World Trade Center, International Trade City, International Trade Center and Jinmao Tower are extending to the intangible market.
The Puyuan sweater market is moving forward steadily to build a modern commercial city and create an international knitted clothing production, marketing and scientific research base
Sweater private economic development
Puyuan Town, one of the important windows for the reform and opening up of Tongxiang City, has a strong economic development momentum, good development prospects, and strong radiation and demonstration in surrounding areas, mainly benefiting from the support of the private economy. , that piece of sweater Puyuan has a block economy with local characteristics
, current situation, development of private economy Puyuan woolen sweater
Puyuan woolen sweater private economy in the 1970s. The 1990s were formed in the 1980s and developed in the 1990s. According to a recent survey, there were 1776 sweater production and processing households in Puyuan, and there were 8,912 unemployed employees in the sweater private sector, including the town. 5722 people (64%), 3190 from outside, accounting for 36%, with 8 sweaters, 2654 various production and processing equipment, 1406 units, including 221 circular knitting machines, 533 flat cars, 342 looper machines, 127 ironing machines The total value of the equipment is approximately 15.08 million. A total production and processing of various sweaters is 57.38 million.
The development of the sweater industry has promoted the rapid expansion of the sweater market, which currently covers an area of ??570,000 square meters. meters, with a construction area of ??220,000 square meters, more than 5,000 booths, and 10 sweater trading, accessories trading and consignment centers. In 1998, through the construction of Puyuan Garment City, the market operation area was expanded to balance the contradictions between the off-peak and peak seasons of the market and promote market equilibrium for stable development. Puyuan Sweater City Co., Ltd. was officially established in August 1999. The joint-stock limited liability company was established to completely straighten out the relationship between the various property rights units. Separate market share from administrative management and development, accelerate the establishment of modern enterprise systems, and improve the level of business management in the market. At present, we are carrying out preparatory work for the construction of a regenerated sweater city in the Puyuan Sweater City Industrial Zone, which will greatly improve the gathering and radiation power of the sweater private economy and has become the economic growth point of the new Puyuan.
Promote sustainable development of woolen sweaters. Some ideas for the development of private economy from Puyuan woolen sweaters. The general trend is good. The era of small-scale sweater industry has passed. Small-scale production and family-owned workshops do not meet the requirements of modern market economy. In the face of new opportunities and challenges, we must enhance the guidance, management, and service of good articles with a sense of urgency to promote the private economy of our town to achieve a new leap forward.
1. Actively guide the development of the sweater private economy with increased stamina.
The ubiquitous sweaters in my city, private enterprises are smaller and more competitive, guide and promote the development path of advantageous enterprises, support the advantages of advantageous enterprises, and fully support the development path of advantageous enterprises. Use enterprises to drive the prosperity of the local economy, guide individual private owners to take the path of scientific and technological development, rely on science and technology to develop themselves, encourage individual and private owners to invest funds in the upgrading of equipment, encourage individual private owners, and cooperate with scientific research The unit speeds up product development, hits the brand name, guides individual and private owners to take the road of horizontal joint ventures, encourages cross-regional enterprises to have a certain production scale, operates across industries, forms the advantages of large-scale production, and guides individual and private owners to enter the park , the path of cluster development, the growth of woolen clothing has huge economic scale advantages, guide individual and private owners, develop an export-oriented economy, encourage the export of sweaters in my city, fully tap the potential for industrial development, and actively encourage foreign investment The factory is the path of outward development in my hometown.
2. Pay attention to management and cultivate new advantages in the development of sweater private economy.
Strengthen management, explore the connotation, continuously improve the level of management advantages, and promote the development of the private economy in my hometown sweater. First of all, we must strengthen raw material management, production management, quality management, sales management, and on the basis of quality, put an end to the phenomenon of shoddy products and fake ones. Secondly, we must promote self-management of sweater private enterprises. For individuals, private enterprises, and social moral education, strengthen the awareness of legal operations and tax payment by individuals and private owners, promote individual and private owners to strengthen self-management, self-education, strengthen legal education and professional ethics education; once again strengthen sweater private enterprises Party building management. The private economy led by qualified sweaters should focus on the construction of corporate culture, strengthen the political and ideological work of corporate employees, and do a good job in building spiritual civilization.
3. Improve services and optimize the development environment of sweater private economy.
Conscientiously implement the spirit of the 15th National Congress of the Communist Party of China and the "Constitution", and further optimize the environment on the existing basis for the development of the private economy. To break through ideological understanding, we must fully understand the importance of the private economy. We must modernize agriculture and rural areas in advance, further emancipate the mind, raise awareness, and improve work ideas; break through, improve the soft environment construction, and through in-depth publicity, the town will further improve from top to bottom. Unify our thinking, form synergy, and coordinate across departments. Our goals are consistent, strengthen service awareness, work hard to standardize current work focus procedures, review and approve the implementation of supervisors' encouragement policies; explore international breakthroughs, on the one hand , we must strengthen the construction of the talent team, encourage and support small and medium-sized enterprises and the cultivation of a large number of foreign talents, on the other hand, reform the existing foreign trade management system, speed up the introduction of relevant policies, actively promote individual and private enterprises to enter the international market, and improve service content. Break through, pay attention to the development and changes of the situation, constantly update services, grasp measures to serve the economic development trend, expand the scope of services, implement service responsibilities, and improve service levels. In particular, to strengthen services in three areas, we need to strengthen information services, coordination and consulting services.
●Puyuan sweater market sells nearly 4 million types of sweaters and knitted garments every year. One out of every three people in the country wears the sweater of Puyuan sweater industry leader.
●Puyuan woolen sweater market has more than 1,200 tons of goods shipped to all parts of the country every day. During the peak tourist season, 90% of the wholesale transactions of these products.
●The development of the Puyuan sweater market in the past 15 years has included three changes in product layout, operating personnel, and business models.
The sweater market is beginning to take shape
Puyuan sweater industry began in the mid-to-late 1970s. In 1988, Puyuan Town, a group of people's insight collective, built more than 50 business premises covering an area of ??more than 4,300 square meters on the south side of the township, forming a sweater market next to the road, which started the development and construction The prelude to the Puyuan sweater market.
In 1992, sweater processing industries sprung up everywhere in southern Jiangsu, Zhejiang, and Northeast China. Puyuan sweater was the regional economic center and had a certain foundation for development. The Tongxiang Municipal Government seized the opportunity to develop the tertiary industry as an important economic growth point by developing the Puyuan sweater market and focusing on the development of the construction market. In just three years, 21 units in Tongxiang City invested nearly one billion US dollars in Puyuan to develop 10 sweater trading areas and established a business premises with more than 3,000 people.
The market has attracted merchants from Shanghai, Hangzhou and other cities as well as the Northeast, Southwest and other places, and Sifang Puyuan Cardigan is broadcast.
In the past three years, Puyuan Market has insisted on institutional innovation and established a management model to adapt to market needs. CMC holds one hand in the order of standardized management, market planning, sound systems, and implementation of measures to enable better market operations. On the other hand, the transformation and construction of the CMC market, by implementing a perfect market image, expanding popularity, and adhering to relatively stable preferential policies, attract merchants from all over the country to settle in Puyuan. What about the successful development of China relying on the market? Puyuan Sweater City Industrial Zone.
The Puyuan sweater market has undergone three major changes in its development over the past 15 years: product structure, management personnel, and operating model. Working current across the country, early, low-grade, high-grade major markets will be dominated by local engineering construction areas for wool and cashmere clothing manufacturers throughout the country. Mainly foreign market business entities have begun to directly sell sweater enterprises in Puyuan to Russia, the United Arab Emirates, South Korea, Japan, Singapore, Pakistan, as well as foreign countries and regions in Europe, the United States, and Africa. Bought at Puyuan Market. The third operating model is a peak season market focusing on wholesale and retail. More than 1.2 million tons of goods are shipped to all parts of the country every day, and the wholesale turnover of these products accounts for 90%.
Big waves of yarn hunting, one wave higher than the other
In 1976, Puyuan Danhua Production Cooperative, a subsidiary of Tongxiang County Zhongqing Corporation, purchased three hand-operated flat knitting machines , shake tissue puffed shirts and ice wheel sweaters, Puyuan sweaters were born. With the first successful woolen sweater factory, other units followed suit, and the Puyuan woolen sweater industry came into being.
Regional production advantages, the reality of the Puyuan sweater market, technological progress and transformation have become the inexhaustible driving force for the development of the Puyuan sweater industry. From 9-needle and 10-needle flat knitting machines in 1995, 16-needle or 18-needle flat knitting machines were introduced in 2001, fine. In 1999, some enterprises in Puyuan imported equipment, carried out technical transformation, updated production processes, and introduced computerized jacquard knitting machines from Italy, Japan, Germany's Storr, Switzerland's Steig Island, and general East Timor. The production processes and production capabilities were greatly improved. By the end of 2003, the Puyuan area had more than 500 computerized jacquard knitting machines.
The transformation of Puyuan wool sweater from warmth to fashion. The Puyuan sweater market sells nearly 4 million types of sweaters and knitted garments every year, among which 3 people wear Puyuan sweaters across the country. In the early days of market formation, Puyuan woolen sweaters were mainly exported to the "North" region, Northeast, North China, and Northwest China. Sweaters were favored by consumers in these areas for their aesthetics and practicality. As the economy improved, people's consumption With the development of level and knitting technology, it is no longer the first choice to simply pursue wool and thickness, style, environmental protection and comfort. Every process of wool sweater production, especially wool spinning, printing and dyeing, and felting, has also been formulated. Introduce environmentally friendly raw materials, promote clean production, and control pollution to make clothing environmentally friendly. At present, Puyuan sweater companies commonly use new raw materials, such as wool, cashmere, silk and other natural fabrics, in line with international trends, and the production styles are novel and fashionable.
Building an export-oriented market
After more than 15 years of development, the Puyuan sweater market has become the largest physical sweater distribution center in terms of annual sales. 400 million kinds of shirts. To expand the invisible market, the development of Puyuan sweater trading has become more limited than the traditional single, Puyuan e-commerce market, especially in the past year. Academy people are more aware of the urgency of the development of e-commerce, so the central business district buildings: Puyuan International Plaza, World Trade Center, Convention Center and Jinmao Tower are being built to transform and enhance the e-commerce functions in the physical market. The invisible market space is further expanded.
The Puyuan sweater market has undergone three major changes in its development in 15 years: product structure, management personnel, operation model, working current all over the country, and low grade. The high-grade main market, mainly in the field of local engineering construction, will be set up by wool and cashmere clothing manufacturers throughout the country, mainly foreign market business entities operating sweater enterprises in Puyuan, Russia, to merchants from the local provinces, municipalities, and autonomous regions. The United Arab Emirates, Pakistan, Singapore, South Korea, Japan, as well as European, American, and African countries and regions began to purchase directly from Puyuan Market.
In the third operating mode, at the wholesale level, during the peak retail season, the market has more than 1.2 million tons of goods shipped to all parts of the country every day, and these products account for 90% of the wholesale turnover.
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In 1976, Puyuan Danhua Production Cooperative, a subsidiary of Tongxiang County Zhongqing Corporation, bought three hand-cranked flat knitting machines to produce tissue bulking T-shirt and ice wheel sweater, Puyuan woolen sweater was born. With the inspiration of the first successful woolen sweater factory, other units followed suit, and the Puyuan woolen sweater industry came into being.
Regional production advantages and the reality of the Puyuan sweater market, technological progress and transformation have become the inexhaustible driving force for the development of the Puyuan sweater industry. Popular from 1995 to 9-needle and 10-needle flat knitting machines, 16- and 18-needle flat knitting machines were launched in 2001 for fine knitwear. In 1999, some enterprises in Puyuan imported equipment, carried out technical transformation, updated production processes, and introduced computerized jacquard knitting machines from Stoll, Switzerland, Steig Island, Switzerland, Japan, Italy, and East Timor in general. The production processes and production capabilities were greatly improved. By the end of 2003, Puyuan area had more than 500 computerized jacquard knitting machines.
The transformation of Puyuan wool sweater from warmth to fashion. The Puyuan woolen sweater market sells nearly 4 million types of sweaters and knitted garments every year, 3 of which are worn nationwide. In the early stages of the formation of the Puyuan woolen sweater market, Puyuan sweaters were mainly sold to the "North" region, Northeast China, North China, In the northwest, sweaters are favored by consumers in these areas for their aesthetics and practicality. With the improvement of people's consumption levels and the development of knitting technology, it is no longer simply the pursuit of wool and thickness, style, environmental protection and comfort. One choice. Every process of woolen sweater production, especially wool spinning, printing and dyeing, felting, etc., also introduces environmentally friendly raw materials, promotes clean production, and controls pollution, making the clothing an eco-friendly performance. At present, Puyuan woolen sweater enterprises. Commonly used new raw materials, such as wool, cashmere, silk and other natural fabrics are mixed to comply with international trends and produce novel and fashionable styles.
Build an export-oriented market
Pu. After more than 15 years of development in the sweater market, the physical market of the sweater distribution center is the world's largest with annual sales of 4 million US dollars in various hair shirts. The development of the "intangible market" in the central business district has become very important. . Puyuan sweater trading is relatively traditional and single, which restricts the development of the modern commercial market. Especially with SARS last year, Puyuan people are more aware of the urgency of e-commerce development, and therefore buildings in the central business district: Puyuan International Plaza, World Trade Center, Convention Center and Jinmao Tower are being built with e-commerce functions. Puyuan Market has been transformed and upgraded in the tangible market, and the intangible market space has also been further expanded.