First place: (Nike) - United States

Sports dominance: Nike (NIKE) In 1972, NIKE was officially established. Its predecessor was Blue Ribbon Sports, a company invested by current NIKE president Phil Knight and coach Bill Bowerman.

Nike, headquartered in Beaverton, Oregon, USA, is a world-famous sporting goods manufacturer. The company produces a wide range of sporting goods: clothing, footwear, sports equipment and more. In fiscal year 2002, the company's operating income reached a record high of $4.98 billion [[USD]], an increase of 2% over fiscal year 2001.

Nike uses its own impressive performance to confirm what its founder Bill Bowerman once said: "As long as you have a body, you are an athlete. And as long as there are athletes in the world , Nike will continue to grow and develop. "The name NIKE is very auspicious in the eyes of Westerners, easy to read and remember, and very loud. The Nike trademark symbolizes the feathers on the wings of the Greek goddess of victory, which represents speed. It also represents movement and gentleness. The Nike trademark of Nike is a small hook with a simple and powerful shape, as fast as lightning. At first glance, it reminds people of the speed and explosive power produced by using Nike sporting goods. The first sports shoe named "Nike", the sole has square ridges to enhance stability, and there are knife-shaped hooks on both sides of the shoe body, symbolizing the wings of the goddess

Second place: (Adidas) ——Germany

adidas in Chinese is Adidas, a German sporting goods manufacturer and a member company of Adidas AG. Adidas, named after its founder Adolf Adi Dassler, began producing footwear in 1920 in Herzogenaurach, near Nuremberg. Registered under the name adidas AG on August 18, 1949. Three parallel strips are usually visible in the design of Adidas' clothing and sports shoes, and can also be seen on its logo. The three parallel strips are Adidas' characteristics.

Adidas was originally founded by two brothers. After they parted ways, Adolf's brother Rudolf Dassler (Rudolf Dassler) opened the rival sports brand Puma.

In 1948, Mr. Adi Dassler, the founder of adidas, combined his first name adi and the first three letters of his last name (Dassler) to form "adidas" as a product brand and applied for Registered; the following year, adidas' third-line trademark came out.

Adidas’ main competitors are Puma and Nike. In August 2005, Adidas announced the acquisition of one of its rivals, Reebok, for US$3.8 billion. The acquisition will help increase its market share in North America and promote its competition with "Nike" in this field. the position played in it.

Currently, Adidas ranks second behind Nike in terms of market share of sporting goods. Adidas's most popular product is impossible? (impossible is nothing)

Third place: (Reebok) - United States

Reebok, The original meaning of this word is a kind of antelope in southern Africa. It is light and good at running. Reebok hopes that after wearing Reebok sports shoes, consumers can run across the vast world like a Reebok antelope and fully enjoy the fun of sports.

In 1895, the founder of Reebok, Joseph Foster, was a British sprint enthusiast. He hoped to have a pair of spiked running shoes. However, due to his lack of financial resources at the time, He made a pair of "Foster running shoes" named after himself.

In 1900, Foster further improved his technology and established his own business, providing handmade running shoes to local sports enthusiasts. The news spread widely, and the running shoes were generally accepted and dominated the market. Leadership, this "Foster" spike has brought historic changes to sprinting and has been used for 50 years.

In 1958, as time went by, Foster's Company continued to expand and develop into other areas of sports. They established a comprehensive company from themselves, originally called McCurry Football Shoes. Industrial company, later named Reebok (African antelope).

Today, in the world sports goods market, the top three are Nike, Adidas and Reebok. Soon, this ranking may change. Because Adidas-Solomon, headquartered in Northern Bavaria, Germany, will acquire all shares of Reebok for US$3.8 billion. After the merger of the two companies in early 2006, the new company's annual revenue will reach US$12.3 billion, approaching Nike's US$13.7 billion in 2004-2005; its share of the global sports goods market will also reach 20%, close to that of Nike. Chasing Nike's 1/3 share will pose a strong challenge to Nike.

Fourth place: (PUMA) - Germany

PUMA was founded in Herzogenaurach, Germany in 1948. PUMA in Chinese is Puma, which means puma. , a large multinational company in Germany that mainly produces shoes and sportswear. Founder: Rudolf Dassler.

Rudolf Dassler joined his younger brother Adolf Dassler (nicknamed Adi) in the Dassler company in Herzolach in 1924, and soon changed the company's name to Dassler Brothers. company. In the mid-1930s, Dalles Brothers grew into a leading global sports shoe brand with nearly a hundred employees and more than 30 styles. After World War II, Dalles Brothers resumed business with 47 employees and extracted rubber from canvas and U.S. military fuel tanks to make the first post-war sports shoes.

In 1948, Adolf Dassler changed the name of the Dassler Brothers Company to adidas, a combination of his own names Adi and das. The two brothers parted ways, and his brother Rudolf Dassler established another company. PUMA has the same direction as Adidas, both focusing on the production of sporting goods, and the two have since become competitors.

In 1986, PUMA joined the stock exchanges in Munich and Frankfurt. Today, PUMA has 3,200 employees and sells products to more than 80 countries. In 2003, the company's assets reached 1.2 billion euros.

PUMA's shoes and clothing are extremely popular in the hip-hop graffiti culture, both in the United States and abroad. PUMA is also one of the representatives of hip-hop culture in the 1970s and 1980s, along with adidas.

The sportswear brand, which has a history of 57 years, has the first-line appeal and influence in the world. PUMA's fifty-year history is written page by page in great sports achievements. PUMA accompanied the football king Billy to enter the World Football Championship final, and accompanied the tennis player Baker to dominate the grass at Wimbledon. Cooperating with the top athletes and constantly pursuing the latest technology to produce the best sports equipment. Founder Rudolf Dassler established PUMA, a German brand, in 1948. PUMA has been playing a key role in the sports world for decades. In recent years, it has successfully combined fashion/sports and become one of the most popular brands among young people. one.

Herzogenaurach (City of Herzogenaurach), located in Bavaria, southern Germany, was an unknown town at the end of the 19th century. Its main economy was the traditional garment industry. However, today, because it is It is the headquarters of the world-famous sporting goods company PUMA, which has attracted people's attention.

Puma was the brand with the fastest growth in sales and profits in the sportswear market from 1998 to 2003, with the growth rate exceeding double digits for six consecutive years. Surprisingly, Puma's advertising expenditure in the United States was only US$3.9 million in 2002, while in the same year, Nike's advertising expenditure was US$120 million and Reebok's expenditure was US$45.3 million