Opel's traditional "lightning split the circle in two" logo was first used in early Opel Blitz trucks. All kinds of Opel cars have established their own independent brand image in a market. In Britain, all kinds of Opel models are sold under the name of vauxhall, using the Griffin logo, half lion, half eagle and beast. It was called fulk in the early13rd century.
Bryant is riding a horse? Dangerous? Bath bath? Garden? Diving in the ditch? Fulk'; s
Hall). The name later evolved into vauxhall, and on this basis, the British Automobile Company was established, and later became a part of General Motors.
The history of Opel Automobile Company can be traced back to 1863. Adan Opel, the German founder at that time, started his own sewing machine company after designing and manufacturing sewing machines, and then began to design bicycles. The booming business has enabled him to have hundreds of employees and tens of thousands of sewing machines. From 65438 to 0899, the growing Opel company began to set foot in the automobile manufacturing industry. At that time, the earliest Lutzman car was a three-seat 3.5-horsepower single-cylinder engine convertible, and it was also one of the earliest cars in the world. Excellent technology and manufacturing standards enabled Opel to quickly occupy the automobile market at that time. By 19 14, Opel had become the largest automobile manufacturer in Germany, and then established the first 45-meter-long assembly line in Germany. By 1928, Opel's products have accounted for more than one third of the German market. Today, Adan Opel's initial commitment remains unchanged. Opel always uses the latest design and the most advanced manufacturing technology to produce cars, and strives to provide consumers with acceptable prices-pursuing excellent cost performance, which is the basic principle that the Opel brand marked by "Lightning" has always adhered to.
Germany's spirit of scientific and technological innovation has enabled Opel to create a number of landmark records in the history of automobile development, and this cutting-edge technological innovation has run through the development history of Opel 100 years: 19 13 years. On the occasion of the 50th anniversary of the establishment of Opel, a brand-new in-line four-cylinder multi-valve automobile was launched. 1924, Opel introduced the assembly line production mode and produced the first batch of cars in Germany. 1935, the brand-new Olympia model produced by Opel made its debut at the Berlin Auto Show, which was the first car with load-bearing steel frame in Germany. 1979, Opel's first front-wheel drive car was born; 1985, Opel became the first automobile manufacturer in Germany to equip all models with catalytic converters to control exhaust emissions; 1995, Opel became the first automobile manufacturer in Germany to install airbags for drivers and front passengers on all its cars, and the world's first pedal release system to ensure passenger safety was also equipped on Opel's Veda cars.
193 1 year, Opel became a member of General Motors. The following year, Opel became the largest automobile manufacturer in Europe; 1940, the first 1 10,000 car of Opel was born; After that, 197 1, 1983 and 1994,100000,000,000,000,20,000 and 30,000,000. So far, Opel has produced 6,543,800 sewing machines, 500,000 bicycles and more than 50 million cars.
In the past ten years, Opel Omega, Veda, Astra and Safely, which sell well all over the world, have won numerous awards in various authoritative car awards around the world, which is also the best affirmation of Opel's long-term technological innovation and excellent technology. As the flagship model of Opel, Omega is the first choice for successful people in all walks of life. David is the frontier of German science and technology aesthetics. As a mid-level car with outstanding cost performance, it is favored by people who love their career and family. Astra is fashionable, safe and practical, and has set a new example of small family cars in 2 1 century. Saifeili station wagon has spacious and flexible space, diverse functions and uses, and can be used at home and office.
Saab (originally called Swedish Airlines) originally
It is a military aircraft manufacturing company. Later, Swedish Aircraft Co., Ltd. merged Scania, which only produces trucks, and became a comprehensive group company that produces cars, trucks, airplanes, computers and other products. After World War II, orders for military aircraft decreased, so Saab decided to start producing cars and apply its aircraft manufacturing technology and experience to automobile production. Therefore, Saab is quite different in the automobile manufacturing industry. Taking advantage of the group, Saab integrates truck and aircraft technologies to produce Saab cars with high racing performance.
As Scania and Swedish Aircraft Co., Ltd. merged with Sic Bo, the original aircraft company was abbreviated as SAAB in Swedish, and was later used as the logo of the company's car.
In the middle of the trademark is the head of a lion wearing a crown. The crown symbolizes the nobility of the car, and the lion is a symbol of rights advocated by Europeans. The monster pattern of half eagle and half lion symbolizes a kind of vigilance, which is a popular symbol in two counties in southern Sweden, where the production of Saab cars and planes originated. The designer is Swedish artist Carl.
Frederick Reuters Ward.
Sic Bo redesigned the small blue disc, and now it incorporates the symbol of the traditional Griffin-headed monster of Sic Bo and the symbol letter "SAAB". The overall style is consistent and unified. The car model 200 1 began to adopt this logo. The new logo was also created by Swedish artist Carl.
Designed by Frederick Reuters Ward.
Buick's famous "Three Shields" logo is based on a circle containing three shields. Its origin can be directly traced back to the family emblem of Scot david dunbar buick, the founder of automobile manufacturing.
Just as a survey conducted by Sarkozy Company, which is engaged in corporate image research in 1990s, it shows that it plays an important role as a symbolic pattern. In the investigation and study of company trademarks, it is found that company trademarks will have positive or negative effects on customers. The survey further shows that among many automobile manufacturers, the "Three Shield" logo of GM Buick products has won 50% favorable impression, which is remarkable.
Today, people are familiar with the "three shields" style, which has experienced nearly half a century of evolution. In the mid-1930s, in the Detroit Public Library, La Fu Bo, a style researcher of General Motors, found the family emblem of the Scottish Buick family among the lost family emblems written by 185 1.
The family emblem of Buick family is a red shield sign, and the silver-blue checkered stripe pattern of Go runs from the upper left corner to the lower right corner. There is a deer head with antlers in the upper right corner of the shield, and a golden cross in the lower right corner of the shield. There is a round hole in the middle of the cross, and the color of the hole is the same as that of the red shield.
1903 19 in may, david buick founded the American Buick motor company with the help of the Brisco brothers, but the company soon got into trouble. Only with the support of william durant, the company began to prosper, creating the performance that the annual output of automobiles ranks first in the United States. 1908, with Buick Motor Company as the center, General Motors Company of the United States was established. When GM expanded, Buick became the second largest division of GM. It will design and manufacture a mid-range family car. Buick ranks third in GM in sales.
1903, Henry Ford founded Ford Motor Company, and the company name was taken from the surname of the founder Henry Ford. Ford loved animals very much before his death. He often takes time out to visit animal experts and read books and newspapers about animals. He also has profound attainments in this field. 19 1 1 year, in order to cater to Henry Ford's hobby, the trademark designer designed the English word "Ford" as a running rabbit.
Beaufort's heart.
The trademark of Ford Motor Company is the English word "Ford" with white characters on a blue background. The artistic "Ford" looks like a lively, lovely, energetic and beautiful little white rabbit. "Ford" is like a lovely and docile white rabbit galloping forward in the warm nature, which symbolizes that Ford cars are running around the world and people can't put it down.
1908, the Ford Model T was born, which made an immortal contribution to "America on wheels". Therefore, Ford Motor Company is famous all over the world, and Ford himself has become a century celebrity.
On the occasion of the bicentennial of American independence, the Associated Press, the largest news agency in the United States, is on this 200 list to coincide with this memorable festival.
In the national opinion poll of 20 major events in the middle of the year, Ford Motor Company ranked 10, which was comparable to the Apollo moon landing and the atomic bomb explosion.
The symbol of Peugeot is a standing lion. This lion has appeared on Peugeot products 150 years. Lions can now be seen on the hood or front grille of Peugeot cars.
The history of the lion began on a beautiful morning in 1847. Peugeot brothers Yule and Emil commissioned Mombelli Yaer jeweler to design a logo as their own brand for making hacksaws and other tools. They want to design it in the shape of a lion, which is the design of the beria coat of arms, mainly because the lion can represent the three qualities of Peugeot saw blade: the sawtooth is durable-like a lion's teeth; The saw blade is flexible and not easy to break-like a lion's spine; Cutting speed-as fast as a prancing lion. Among many design schemes, the two brothers chose the silhouette of a lion walking on an arrow. Starting from 1850, Peugeot saw blades began to bear the lion logo. 1858165438+1On October 20th, the lion logo was registered in the Royal French Museum of Arts and Crafts.
Lions originally designed for saw blades are gradually applied to all tools of Peugeot Brothers. Represents the first-class quality of steel (formerly called "cast steel"). Other quality grades of steel are represented by different symbols: meniscus represents secondary quality ("quenched steel") and star represents lower quality. In addition, some tools have their own marks: steel planers, long-handled forks and mud knives built by 1860 all have deer marks. It was not until1880s that the lion became the only symbol of Peugeot products.
1882, the lion logo appeared on the bicycle. 190 1 year for motorcycles. The first cars produced from 1890 to 1905 did not use lions. Because armand peugeot, the founder of Peugeot, likes to use the words "Peugeot" as a symbol. From 1905 to 19 15, the silhouette of the lion on the arrow constantly appeared on the "Lion-Peugeot" car produced by "Peugeot Brothers Subsidiary".
1933, the logo has changed again, this time the head of a roaring lion is placed on the top of the air intake grille. This picture is for 1930 to 1950. 1957 The lion coat of arms with upright hind legs appeared, which is the predecessor of the symbol used now. The new lion model was first used in the 203 model.
The lion used in the 403 released by 1955 is based on a triangular badge and engraved with the ancient word "PEUGEOT". 1968, the lion broke away from the badge for the first time. 1975, the lion logo with outline, chrome plating and hollowing out in the middle appeared and was applied to all Peugeot models.
The logo we see now was born in the revision of 1980 and 1996. The lines are simple, vigorous and angular.
Rolls-Royce is the only car in the world that can be called noble. 1904 In the spring, Henry Royce, the miller's son, met Charlie Rouse, who was born in a famous family, on the train. They hit it off and decided to set up Rolls-Royce Company together to produce British limousines. They named this car Rolls-Royce (once translated as Rolls-Royce), and the trademark consists of two red R's, which means that you have me and I have you, reflecting the harmonious relationship between them.
Another traditional symbol of Rolls-Royce, the classical statue of "Goddess of Flying" appeared in 19 1 1, which was designed by the artist Charles Sacos and is said to be inspired by an ancient Greek goddess statue in the Louvre Art Corridor. The veiled "flying goddess" is graceful and graceful, and her opening ceremony is as grand as the first Rolls-Royce car off the assembly line. Johnson, the general manager at that time, wrote: "This is an elegant goddess. She represents the lofty ideals of mankind and the ecstatic soul of life. She regards travel as the supreme enjoyment. "
A "flying goddess" needs to be pressed by hand, polished by hand at least 8 times, and polished by machine for 64 minutes before it can be born. In fact, every goddess statue that has been artificially revised at last is not exactly the same, and it is a unique work of art. At first, the standard of "flying goddess" was silvery white. Later, some car owners made it all gold in order to show off their noble status. Indeed, only the golden statue can represent the unparalleled luxury of Rolls-Royce: each Rolls-Royce's interior wood decorative texture is unique and has its own records. If it is damaged later, it can be repaired and restored as it is.
As Johnson said, "The goddess of flight came to Rolls-Royce, and the whole world was immersed in the fresh air and the wonderful music melody of wings vibrating." The luxurious Rolls Royce has conquered the hearts of heads of state and nobles, including the British royal family, and is also known as the "royal car". There are also strict requirements on the identity and background conditions of buyers. After many efforts, American superstar Elvis Presley is eligible to buy an ordinary Rolls Royce.
1904 In the spring, Henry Royce, the miller's son, met Charley Rouse, a nobleman. At that time, none of them thought that this accidental meeting made two talented people work together to create a famous car and a myth.
Henry Royce was born in 1863. As his family was not rich, he was an apprentice in a railway company when he was a teenager. 19 years old, became an engineer in an electrical company. He strives for perfection in everything and is good at expressing his thoughts with Victorian maxims. He often said, "Little things produce perfection, but perfection is not a small thing." He also said: "As long as you do it right, it is noble to be humble."
1903, Les bought himself a second French Decauville car. But the car often broke down, which disappointed Les. He vowed to design a two-cylinder engine car himself. 1904, the first car designed and manufactured by Les drove out of the gate of his factory.
Charlie Rouse was born in 1877, and was born into a noble family in England. He bought a Peugeot when he was studying in Cambridge. When he graduated from Cambridge University, he was already a master driver. He took the lead in completing the drivability experiment of 1000 miles. 1903, he set a world record of150km in Dublin by driving an 80HP car.
1902, Rawls started to do automobile business, and his "Rawls Company" soon became one of the most powerful automobile dealers in Britain. But Rolls-Royce has always wanted to associate its name with high-quality cars. It was not until 1904 that he saw the two-cylinder engine car produced by Rice in Manchester and was greatly shocked. This car has a start button, which runs smoothly and makes little noise. It doesn't break down as often as the car at that time. Rawls immediately realized that this was the high-quality car he wanted. He immediately borrowed Les's car to go to London and introduced it to his partner Claude Johnson. They rejoiced in their hearts and thought that Mr. Rice was a mechanical genius that they had discovered would dominate the world.
1904 14 in February, the first Les car was exhibited at the Paris exhibition, which caused a great sensation. Subsequently, a historic agreement was signed in the UK, and Rolls-Royce became the only company with the right to sell Les cars in the UK. Les cars were officially renamed as Rolls-Royce.
The noble quality of Rolls-Royce comes from its exquisite quality. Its founder Henry Royce once said: "The price of the car will be forgotten, but the quality of the car will last forever."
1910 July 12, Rouse died in an air crash, and Les died of overwork on April 22nd 1933. Their heirs changed the red double R in front of the car to black to show their condolences.
Rolls-Royce is successful because it has always been adhering to the traditional British art of making cars: simplicity, durability and meticulousness. Therefore, from 1904 to now, more than 60% Rolls-Royce still performs well, which is incredible.
The most striking feature of Rolls-Royce is its extensive use of manual labor. In Britain, where labor costs are quite high, this will inevitably lead to high production costs, which is also one of the reasons for the amazing price of Rolls-Royce.
Today, Rolls-Royce engines are made entirely by hand. What's even more amazing is that the radiator grille on the front of Rolls-Royce is completely completed by skilled workers with their hands and eyes, without any measuring tools. A worker spends a whole day making a radiator, and then spends five hours polishing it.
When the name Romeo is mentioned, we will think of Shakespeare's handsome boy and an epic love. A sports car with the same name can naturally arouse the same romantic feelings in our hearts. And Alfa Romeo's famous "Man-eating Snake" logo also adds some irresistible sexy tension to this name.
19 10, when Alfa Romeo was founded, the founder combined two symbols of Milan to create a symbol: the Red Cross is a part of the city shield badge to commemorate the crusaders in the ancient Crusades, and the dragon-shaped snake that eats people is the symbol of an ancient local aristocratic family. Two logos that represent Milan tradition and have no connection in the sense are combined into one.
Later, the words Alfa Romeo and Milan were added, as well as the spacing pattern, which has also undergone subtle changes in the development history of more than 90 years. The latest change occurred in 197 1. The dragon and snake became concise and abstract, the logo style was modernized, the hyphen between Alpha and Romeo was cancelled, and the most important thing was that the word "MILAND" disappeared. Does this mean that some exclusive local complex is weakening and will be replaced by a more open mind?
Just like this logo, Alfa Romeo's style is so special. It returns to history in modern style, which means continuous innovation and perfect technology. It has a poetic name, just like an elf in a dream. The Italian critic Uboto Eco once said: "If other countries have created design theory, then Italy has created design philosophy, or an idea." In this "design country", sexy fashions, furniture and top-class sports cars abound ... The outstanding design makes cars no longer just a means of transportation, but a symbol of dreams and the entrance to the Paramore world-Alfa Romeo is undoubtedly one of the best.
Mercedes-Benz has three well-known translation names: Mercedes-Benz is the most common one, and there are also Pingzhi translated from Hong Kong and Mercedes-Benz translated from Taiwan. The latter two translations may make it more distinguished, but the name of the former is undoubtedly the most appropriate-as the pioneer of automobile history, the word "Mercedes-Benz" best expresses all the expectations of human beings for the modern tool of automobile.
1873, Tribbe Daimler, then the director of Denz engine technology department, drew a three-pointed star on the postcard sent to his wife, representing his residence at that time, and made a special statement: One day, this auspicious star will shine on my life's work.
1886, Daimler and Carl Benz invented their own cars at the same time. Ben Ci designed a logo for his car-a noble laurel branch surrounded by a round logo with the word "Mercedes-Benz". When Daimler founded the company a few years later, he adopted the three-pointed star logo that he loved in his early years.
1899 In March, Emile Jelinek (then Austrian Consul General in Hungary) drove a Demex car named after his youngest daughter Mercedes (meaning happiness) and won the first prize in the French "Nice Tour" automobile competition. He suggested that all cars produced by DEMS should be named after "Mercedes", and Daimler readily agreed. After several changes, "Mercedes-Benz" and the three-pointed star combined to form a new trademark: four small stars in the circle surround 1 big star, and the word "Mercedes-Benz" is marked below.
1926, Mercedes-Benz and Daimler merged, and the cars produced after the merger were called "Mercedes-Benz". Their respective trademarks were also merged and redesigned into new logos: the laurel branches of Mercedes-Benz surrounded the trident, with the words "Mercedes-Benz" below and the words "Mercedes-Benz" above. This is a great combination. After two revisions, the logo of Mercedes was finally simplified to the three-pointed star in the shape of the steering wheel we see today.
Since 1909 was first put on the radiator cover, the cold-shining trident has been the most striking symbol of Mercedes-Benz in recent 100 years, and its three points represent the modernization of the trinity of land, sea and air.