I. What materials are needed to apply for a well-known trademark According to the Provisions on the Recognition and Protection of Well-known Trademarks issued by the Administration for Industry and Commerce, a well-known trademark refers to a trademark that is widely known to the relevant public and enjoys a high reputation. The evidential materials that can be used to prove the well-known trademark are:

(1) Relevant materials proving that the public knows the trademark;

(2) Relevant materials proving the service life of the trademark, including the history and scope of the use and registration of the trademark;

(3) Relevant materials to prove the duration, degree and geographical scope of any publicity work of the trademark, including the methods, geographical scope, types of publicity media, advertising amount and other relevant materials of advertising and promotion activities;

(4) Relevant materials proving that the trademark is protected as a well-known trademark, including relevant materials that the trademark is protected as a well-known trademark in other countries and regions;

(5) Other evidential materials to prove that the trademark is well-known, including the output, sales volume, sales revenue, profits and taxes, sales area and other relevant materials of the main commodities using the trademark in the last three years.

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well-known trademark