The company's products are positioned as "fresh, healthy and nutritious".

The company is mainly engaged in the research and development, production, sales and chain operation of fresh dairy products and baked goods, and sells them mainly through the "Yiming Zhen Fresh Milk Bar" chain stores. ?

The company's products are positioned as "fresh, healthy and nutritious". The shelf life of dairy products is usually within 15 days, and the shelf life of baked goods is usually within 4 days.

Relying on the low-margin franchise model

Currently, Yimingzhen Fresh Milk Bar’s sales are mainly through an operation model that combines franchise and direct sales. As of the end of June 2019, the company had 1,524 milk bar stores, including 1,222 franchised stores and 302 directly operated stores. The ratio of franchised to directly operated stores is approximately 4:1.

Data show that from 2016 to the first half of 2019, the number of Yiming's franchise stores increased rapidly from 891 to 1,222, with about 100 new franchise stores added every year, while directly-operated stores increased The number of stores increased from 176 to 302 in the first half of 2019. The growth rate of directly operated stores is much lower than that of franchise stores.

For the above content, please refer to China Net - Yiming shares rush to A. The alternative fresh milk bar model has low gross profit