Has Baijiahao Women's Clothing been acquired?

Acquired on November 2, 2021.

On the evening of November 2, Antarctic E-commerce announced that the company planned to acquire the BASIC HOUSE, Mind Bridge, and JUCY JUDY trademarks held by TBH GLOBAL CO., LTD (including the Chinese trademarks Baijiahao, Baijiahao, etc.) Trademark ownership in mainland China, Hong Kong Special Administrative Region and Macau Special Administrative Region, and 100 shares of Baijiahao (Shanghai) Fashion Co., Ltd. held by Baijiahao Hong Kong Co., Ltd. The transaction price of this transaction is approximately RMB 500 million. Among them, the BASIC HOUSE brand was founded in 2000 and is a well-known women's fashion brand in South Korea.

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