Taitai Oral Liquid believed that Taitai brand "Xiu Xiu Tea" and "Sakura Five Elements Tea" constituted trademark infringement and unfair competition, so it took the other party to court and demanded compensation. The case was first tried by Guangzhou Haizhu District Court and second tried by Guangzhou Intellectual Property Court. In the end, Taitai brand "Xiu Xiu Tea" and "Sakura Five Elements Tea" were finally convicted of infringement and compensated the plaintiff for 2 million yuan.

The accused infringing mark used on the outer packaging box of the accused infringing goods is the same as the disputed right trademark in terms of characters, fonts and text arrangement, and the fonts and text background images are highly similar. The above approximation makes it difficult for ordinary consumers to notice and distinguish these differences, which is enough to make consumers misunderstand and confuse the source of goods. The trademark accused of infringement is similar to the trademark with litigation right.