Now the competitiveness of enterprises is no longer simply product quality and cost performance. Post-service and service quality have played a decisive role. Product brand is the public's cognition of this product, and service is the degree of recognition of the service attitude of manufacturers. For example, Haier's after-sales service is mostly an important factor in buying their products again.

Service brand is not only post-service, but also includes five systems: service brand concept, service brand behavior, service brand image, service brand communication and service brand management. Characteristics of service quality, service mode, service technology, service price, service culture, service reputation and service brand.

Ou Yingmingde Management Consulting has the following ways to build a service brand: refining the service brand concept, designing the service brand behavior standard, designing the service brand image and planning the service brand communication. The company has many successful service brand cases in tobacco industry, financial industry and manufacturing enterprises, and is the first coach consulting management company in Henan.