The meaning of independent brand is: it refers to a brand independently developed by an enterprise and has independent intellectual property rights.

Self-owned Brand refers to a brand independently developed by an enterprise and with independent intellectual property rights. A car brand with independent intellectual property rights. One definition is that if the vehicle model trademark (factory mark) is China's own trademark (including imported technology products), it is a domestic brand and is regarded as an independent brand; if it bears a foreign factory mark or trademark, it is a foreign brand.

Brands that Chinese domestic enterprises have complete product modification rights and complete brand operation rights can be called independent brands. But not all R&D work must be completed locally. The key is to have independent rights. The most controversial independent method at present, similar independent brands come from relatively mature joint ventures. The launch of their own brands shows the future development capabilities of the group companies.

In 2013, the sales growth of self-owned brand cars was relatively slow. If joint ventures and self-owned brands are included in the statistics, self-owned brands sold 3.2963 million cars last year, a year-on-year increase of 8.5%. As of 2013, self-owned brand cars accounted for 34.6% of China’s total car sales. Among the major factions in the market, self-owned brands grew Only lower than American cars, but higher than German, Japanese and Korean cars.

Faced with the two major challenges of sustainable development and entry into the WTO, the Chinese automobile industry can only adhere to the path of introduction-digestion-innovation, strive for win-win and equal domestic and foreign cooperation, and realize the transformation from "localization of assembly manufacturing" Only by transforming to "development localization" and "knowledge localization" and forming its own core technologies can China's automobile industry enter a virtuous cycle.

The relationship between enterprise independence and regional independent brands

Industrial clusters are composed of many related enterprises, and enterprise independent brands and regional independent brands also have a close interactive relationship. If the corporate brand is a tree, then the regional brand is the entire forest, and the industry is the main body of trees in the entire forest. It can be seen from this metaphor that the two subjects belong to different subjects. An enterprise's own brand belongs to a single enterprise and is a powerful weapon for the enterprise to make profits.

Regional independent brands are owned by industrial clusters and have no clear stakeholders; the brand effects are different. Enterprise independent brands serve a single enterprise and have limited brand effects. Regional independent brands are enjoyed by enterprises in the regional industry and have the characteristics of public goods. They can protect individual enterprises from wind and rain and provide public services.