The disadvantage is obvious that the quality of food is a serious issue, and the issue of food safety cannot be ignored. Although the business model of OEM and branding can bring them many benefits, the quality of food has become It is a serious problem. If they do not do a good job in supervision, then food safety will be substandard. Fines are just a small matter. If a big problem occurs, it will be a devastating blow to the entire brand. The business model of OEM plus branding
In fact, the business model of OEM plus branding can be found in all walks of life. For example, everyone is familiar with Antarctica. It can be said to be a "myth". When you open a shopping app and search for Antarctic, a lot of things will appear. People who don't know it think it is such a powerful brand, although it is indeed Very powerful, but these brands are actually just processed by some OEMs, and then affixed with the Nanjiren trademark to become Nanjiren. Even the mythical Xiaomi in the mobile phone industry actually follows this model. Although Xiaomi produces everything from refrigerators and washing machines to towels and toothbrushes, these are actually processed and produced by other OEMs. OEM? Advantages and Disadvantages of the Brand Model
The main reason why various companies use this business model is that this type of business model has low costs, high profits, and can quickly expand the market. As for the shortcomings, it is itself It is necessary to strictly control the quality. For some small items, such as towels, toothbrushes, etc., even if the quality is not good, there will at most be a few complaints from consumers, but for some large items and food, the quality is not good for the company. It is said to be fatal, because it will have a great impact on the reputation of the company.
In fact, there is nothing wrong with the business model of Three Squirrels. Anyway, I think it is okay. However, when using this business model, you should strictly control your own quality because of food safety issues. Not a small problem. Once a problem occurs, it can be fatal for the enterprise.