Category: Sports/Sports >> Sporting Goods

Problem description:

As in the title`~

Analysis:

< p> Adidas is one of the famous sports brands in the world today. Together with brands such as Nike and Reebok, it occupies a major market share in global sports goods consumption. Since its founding in 1920 (the "ADIDAS" trademark was registered in 1948), Adidas has experienced both success and failure

As a world-renowned sports brand, it is not only in China, but also in It is also a household name in the world. The "adidas" English logo, "shamrock pattern", "three stripes pattern", etc. have long been deeply rooted in the hearts of the people.

The sporting goods marked with its brand sell well in more than 160 countries in the world economy. In addition to equestrian and alpine skiing, Adidas products are used in almost every other sports, especially in football, tennis, basketball and track and field.

The "adidas" trademark was first used in 1974 It was approved to be registered in China, even the Chinese character trademark "Adidas" was registered in 1997, and the owner of both trademarks is Adidas of Germany. Add some creative design ideaop

When Adidas was founded, although it was only a small, workshop-like company, it had already set its sights on the world's largest markets. Therefore, in the early stages of the company's development, Adidas used product technology innovation as a driving force to expand the market and increase brand awareness. "Function first" and "giving the best to athletes" are the principles of the company's brand development. The founder of Adidas, Adi Dassler, was not only a track and field athlete and sports enthusiast, but also an entrepreneur and inventor who respected craftsmanship, quality and was keen on innovation. Many technological breakthroughs in the production process of Adidas sports shoes were made by him. To achieve this, he has obtained 700 patents. At the same time, Adi Dassler is also a pioneer in the world of sports shoe production. Add some creative design ideaop

Logo description:

Adidas is a famous brand of sports services. Its logo has been changed from the original clover pattern to three slashes with stronger visual impact, thus making The logo has become a higher, faster and more complete visual symbol, reflecting the company's ambition to continuously develop and reach new heights. Viewed as a whole, the logo is in the shape of an equilateral triangle, which can not only represent the image of a starting block or sports shoes, but also imply the company's business goals of seeking stability in movement and strong strength