POP MART is the hottest blind box brand in China. Blind boxes are somewhat similar to Japanese twisted egg toys, that is, merchants randomly put a series of complete sets of toys in opaque boxes one by one. Before unpacking, consumers don't know which one they bought, and the design of the style and quantity of the whole set of blind boxes is also skillful.

As the hottest blind box brand in China, POP MART imitates the Japanese egg-twisting game, sells blind boxes, and joins hands with Hellokitty, Yolk Brother, Disney and other IPs across borders. Generally speaking, POP MART will launch blind boxes according to different series, such as Spring Festival holiday or school season, and the number of each series is 12. In order to increase the user's surprise, each blind box also contains a hidden money without published pictures, so consumers can only increase the purchase probability by buying the whole box.

Hong Kong designer MichaelLau pioneered the trendy toy art style, that is, designers incorporated creative inspiration and artistic style into toys or sculptures, and cooperated with street fashion brands and brands. In POP MART, in addition to the Molly series and Biqi series launched by Hong Kong artist Biqi, there are also vinyl dolls extending from many IP images such as Pan Shen and Hellokitty.