Listed in Singapore in November 2005. Hongxing Erke Industrial Co., Ltd. was founded in June 2000. It has developed into a large-scale sportswear enterprise integrating R&D, production and sales. The company has more than 7,000 stores around the world and has exclusive trademark rights in more than 100 countries around the world. , the brand value exceeded 21.9 billion, and it has successively won honors such as "China's 500 Most Valuable Brands", "Top 500 Asian Brands", and "Forbes Asia's Top 200".

But in 2020, Hongxing Erke suffered a capital loss of 220 million, and in the first quarter of 2021, it lost more than 60 million. And due to financial problems, Hongxing Erke’s stock is also in the delisting stage. It is such a domestic company with poor revenue. However, after the disaster in Henan, Hongxing Erke donated a total of 50 million yuan in materials to two public welfare organizations, Zhengzhou Charity Federation and One Foundation. Previously, from 2013 to 2020, Hongxing Erke donated five times to the China and Fujian Disabled Persons' Federations. Donated charity materials with a total value of more than 200 million yuan. In 2020, Hongxing Erke also donated 10 million yuan in materials to Wuhan City.

Hongxing Erke’s donation did not carry out a large amount of publicity. Instead, after netizens discovered their good deeds, they spread the word and spread the word. Their righteous deeds spread by word of mouth on the Internet and occupied Weibo hot spots for many days. Search, offline stores are also crowded with customers, and the sales of some physical stores have surged more than ten times. At the same time as this "wild consumption", its chairman Wu Rongzhao advised netizens to consume rationally and buy what they need in the live broadcast room. , don’t blindly over-consume. Even if netizens are enthusiastic, he still requires the staff to contact the buyers and recommends not to follow the trend of support; for buyers who purchase too much, customer service will also take the initiative to contact them to return them, and this kind of initiative is responsible to the customers. This attitude has left Hongxing Erke with the image of a conscientious enterprise in the hearts of the public.

According to relevant information, in 2020, Hongxing Erke’s annual operating income was 2.843 billion yuan, only one-twelfth of Anta’s annual income of 35.51 billion yuan. Moreover, Hongxing Erke has been in a state of loss. In the first half of 2020, the company's loss was 600,000 yuan.

Although the sales performance is not "online", the charity heart is always there. Hongxing Erke's corporate sales performance is not good, but the brand's charity heart has always been there. During the 2008 Wenchuan earthquake, Erke donated 6 million and a large amount of materials to support the people in the disaster area; in 2018, Erke donated 60 million in charity materials to the Fujian Disabled Persons Welfare Foundation; during the 2020 epidemic, Erke donated 10 million in materials to Wuhan City . In the same year, Hongxing Erke donated 100 million yuan in materials to the Fujian Disabled Persons' Federation.