Logo design description:

1. Design positioning

1. Visual effect.

2. Design vocabulary.

2. Design Theme

3. Composition Interpretation

The above is the basic format of the logo design description.

Logo design principles and concepts:

1. The design should be based on a detailed understanding of the purpose of use of the design object, the scope of application, relevant laws and regulations, and a deep understanding of its functional requirements. conduct.

2. The design must fully consider the feasibility of its implementation, and adopt corresponding design methods according to its application type, materials and production conditions. At the same time, it must also take into account its application in other visual communication methods (such as printing, advertising, image, etc.) or the visual effect when zooming in or out.

3. The design must conform to the intuitive acceptance ability, aesthetic consciousness, social psychology and taboos of the target.

Trademark design is the creative labor of determining an optimized trademark. The product name expressed in words and pictures is a trademark. Trademark design should be diverse in style, clever in conception, concise and clear, easy to read and remember, distinctive and eye-catching, unique and novel. Trademarks are a combination of various intentions of industrial and commercial enterprises. They can promote products, make them easy for consumers to identify and confirm, arouse excitement and appreciation, and induce association and imagination.

When designing a trademark, different strategies should be used based on the characteristics of the market, business methods, sales targets, and communication media, so as to generate prestige in the minds of consumers and turn it into invisible and huge wealth.