first, people's standards. That is, the degree of attention of most consumers is taken as the standard.

second, the standard of land. The judgment of approximate trademarks should be different according to various regional differences.

third, the standard of things. According to the nature and value of goods, the corresponding standards are also different.

four, when the mark is similar to the trademark, the judgment time is accurate. When judging whether the trademarks are similar, we should take into account the differences in age and season, and change from time to time.

Legal basis:

Opinions of the Supreme People's Court on Several Issues Concerning the Trial of Administrative Cases of Trademark Authorization and Confirmation. Article 16 When a people's court determines whether a trademark is similar, it should consider not only the components of the trademark symbol and its overall similarity, but also the distinctiveness and popularity of the related trademark, the relevance of the goods used and other factors, and take whether it is easy to lead to confusion as the judgment standard.