, which is the product of social and economic development and the soul of modern enterprises. In the management of modern enterprises, many people think that the success of enterprises and the competition among enterprises are no longer based on equipment, capital and technology, but on people-centered and people-oriented management.
However, the real corporate culture is a huge intangible asset of the enterprise, and it is the core content and soul of the ideology and cultural image that shapes the organizational image. It can't be solved by superficial smiles and manners.
corporate culture is rich in content and covers a wide range, including:
[1] corporate logo; For example, trademarks, factory labels, factory flags, factory emblems, etc., are all corporate symbols that realize corporate culture, and they are also carefully designed with obvious differences from other enterprises. It is impossible to be the same as other enterprises.
[2] enterprise environment; Such as internal environment and external environment, macro environment and micro environment, etc., and the specific subdivision includes politics, economy, morality, religion, national education and so on. There are also enterprise ownership, industry management direction, degree of centralization and decentralization, and internal cultural facilities. Different cultural environments have different characteristics.
[3] enterprise system; That is, powerful measures and means to ensure the realization of enterprise goals. But it is also a code of conduct that can condense and stimulate the enthusiasm and consciousness of employees.
[4] values; It is the core of enterprise culture, the value criterion of enterprise business activities and human behavior, and the symbol of enterprise maturity. For example, IBM's values advocate respect for people, lifelong employment and equality for all.
[5] Enterprise spirit; On the basis of values, it reflects the goal and direction of the enterprise and has the consciousness and spirit of promoting. For example, the iron man spirit of Daqing and the sincerity of Haier always reflect their entrepreneurial spirit.
An enterprise will never be completely similar to other enterprises in terms of name design, product development and packaging, or quality education of employees. Once there is a simple similarity, it will become the laughing stock of society. Take smiling as an example. As any enterprise, it emphasizes smiling service for customers. However, in many cases, the opposite word-for-word attitude has become a guarantee to reassure buyers.
all corporate cultures will have their own design concepts, and they should consider forming their own characteristic culture and conditions, and they can't be completely copied and copied, otherwise they won't form their own corporate characteristics, and they won't be attractive. Therefore, there is no exactly the same corporate culture, just like the trees in the world, and no leaf is the same. I once suspected that the leaves should be the same. In the autumn when the maple leaves were red, I made a special comparison. As a result, the maple leaves that looked the same were actually completely different, which attracted thousands of people to look for specimens. Think again, if all enterprises were opened by the same company and the product packaging was all the same, people would not be really satisfied, so there was no demand.
At one time, tawny glass was popular in major hotels in Beijing. As a result, people didn't know who was who. They couldn't know which business room was when they looked at a piece of coffee from a distance. At that time, the same assimilation of hotels quickly formed a sense of distance with users, which no longer aroused people's interest in them. Only after the experience of failure did people realize that the style must have its own characteristics, so they began to understand the differences, and realized that the conceptual design elements of corporate culture should be assimilated in the pace of cultural and economic development in the world, and it is a prerequisite to be recognized by people in the objective environment of application, but in the form of expression, it must reflect the personality of the enterprise, so the unique design scheme and rich and colorful content have become another connotation of corporate culture.