Life is not poetry, life is not romantic, success is accompanied by hardships, and it is doomed to ups and downs. Read the entrepreneurial story of "Laoganma" Tao Huabi and interpret her success secret.
At the beginning of her business, the hotel operated by Tao Huabi was closed. Although this experience didn't make her much money, it accumulated a good reputation for her, and everyone formed the impression that Tao Huabi's business was affordable. A person's experience is a pot of old wine. Once it is labeled, the more it precipitates, the more it tastes and the higher its value. If your label is a merchant who loves to take advantage, then life will get thinner and thinner after precipitation, and the road will get narrower and narrower. The breadth of life is what you walk out of now.
"Laoganma" started from a flavor food store, and all the surrounding restaurants came here to eat condiments. After school, students from nearby schools occasionally bought a bottle of Chili oil for their parents to taste, and their families were full of praise after tasting it. Drivers who come and go often run long distances, and even buy a few bottles, which is an essential ingredient for home travel. I remember when I was a child, it was a pleasure to roll sesame seeds or pancakes with Laoganma at home.
Tao Huabi won a good reputation because of its taste and affordable price. Tao Huabi, who is kind, doesn't know how to market, but invisibly touches the first marketing method of business, word-of-mouth marketing.
if the product is good or not, the merchants say it is good, but the customers say it is really good. When customers dip in Chili oil, they will eat, and the delicious taste on the tip of their tongue will stimulate their taste buds, which will make them feel refreshed for a while. The customers' mouth is a mobile billboard, and whoever has a product with high cost performance will be well-known.
products can not bring enterprises back to life by one or two activities. Passenger flow is a long-term accumulation process. Your products are more cost-effective than others, and customers will naturally choose you. Through praise, everyone agrees with Tao Huabi's Chili sauce and Chili oil.
Tao Huabi invisibly touched the second marketing method, hunger marketing. Chili oil tastes good, and it is affordable. The restaurant will taste better as an ingredient, and it tastes good when dipped in it at home, but the small flavor food store can't support the order quantity by Tao Huabi and a few people recruited. Customers often queue up to buy, and Chinese people like to join in the fun. More and more people buy, and the daily Chili oil is quickly sold out, which is quite a craze for rice noodles to snap up Xiaomi mobile phones in the Internet era.
The seasoning shop has been in business for two years. At this time, Tao Huabi is almost 5 years old. His son has a stable job and now he has earned some money. It seems that he can spend his old age safely. She wants to create more value for her son and contribute her own waste heat. She thinks that since everyone likes her condiment, she can expand production and open a factory.
Tao Huabi does what she says. She can't read. She goes through all kinds of documents, such as business license, health certificate, production license, and so on. When she is blocked, she looks for someone to do something. Tao Huabi is charitable and very popular. Everyone is willing to help her. After some twists and turns, she can finally do things. She rented two houses under the village Committee and hired more than 4 workers. The first "Laoganma Chili Sauce" was opened.
after the factory opened, she defined "Laoganma" very clearly, and did not take the route of being tall and high, so that the people could afford it, afford it and use it. The taste has three main characteristics: fragrant, spicy and crisp. She tries her best to achieve the ultimate in every feature. To achieve the ultimate in simplicity is ability, and to do the ordinary taste well is extraordinary.
A brand needs a catchy name and a good trademark. At that time, many enterprises were celebrity endorsers or asked people to design it. Tao Huabi thought that Chili sauce was made by her own hands, and she knew the product best. It was most convincing to use her portrait as a trademark. She said to her eldest son, Li Guishan, "If you help my mother design the trademark, just use my portrait. If there is something wrong with a bottle of Chili sauce, customers can point to me as Tao Huabi."
does Li Guishan think: "If there is a bottle quality problem or other problems, one bottle is unqualified. Aren't you bring disgrace to oneself?"
Tao Huabi stubbornly said, "Strictly control the quality, and you can't go wrong with a bottle. As long as the product is guaranteed, I have the courage to print the portrait on the Chili sauce, which is supervised by everyone and faces the eyes of every consumer. "
After the production of Laoganma went up, the orders were full, including orders from restaurants, parents of students and drivers. Tao Huabi felt that although the sales of Laoganma Chili sauce had been raised, the audience was limited, and there were many people who bought Chili sauce, but the expansion rate was slow in development. Nowadays, the family business is big, and the expenses and costs of many employees are also high. She decided on her own.
the third marketing method that Tao Huabi touched invisibly is marketing, that is, meeting the right person while walking to sell. Tao Huabi began to carry Chili sauce on her back, walking around the streets, selling it door to door. Some shops refused her because she didn't trust the quality of Chili sauce. Many businessmen saw her in her 5 s and asked her to leave with contemptuous eyes and sarcastic words.
Many shops have never heard of Laoganma, so Tao Huabi took pains to tell them: "Our Chili sauce products are very good. Your store will try it on behalf of you, and it will definitely make more money for you. After the products are sold, you can pay me." The store heard that there was a factory building, and the goods could not be sold without giving money, so it promised to help her sell them with a try attitude.
indifferent person, thank you for your contempt, and let me live a more wonderful life without bowing my head. The boss is a big salesman driving a car. Many people despise sales and think that sales are inferior. Looking at all industries, only sales have the fastest promotion and the highest salary, and it is the easiest to find a job. Tao Huabi is nearly 5 years old and has gone to the first-line market to run business and give up the easy life. Today, many young people are greedy for ease, so it is sad.
Tao Huabi insisted on door-to-door sales, and after a period of time, the effect was remarkable. The hot sauce she made was delicious. Some people had eaten her hot sauce, and they were surprised to see that there were "Laoganma" in the nearby shops. Soon, some shop owners took the initiative to contact Tao Huabi and asked her to continue the delivery. Tao Huabi has opened the market, and since then, orders have been pouring in, and her factories will spread all over more areas, becoming a well-deserved overlord in the field of pepper seasoning.
If you step into the business field, Tao Huabi will say to you, "Be sincere with others and care about others. There are fewer people doing business with you, and there are fewer and fewer people around you who can cooperate. That is, you have calculated others. After a long time, when people understand, they will not look for you. Career success is directly related to being a man, so stupid people have stupid blessings, and smart people often fail to achieve things. They are all cleverness, not great wisdom. "
Tao Huabi's "Laoganma" has become a hot "commercial brand". As the team grows, it will be a more severe test to meet her. After some storms, countless entrepreneurs regard her as a model of life and enterprise.