When applying for trademark registration, many customers don't know which categories their corporate brands should choose to register, and many customers will choose consulting agencies. Agencies often suggest protecting Class 35 trademarks, but many enterprises will be confused about whether Class 35 trademarks should be registered. What does Class 35 trademarks mean? Class 35 trademark transfer, is it really so miraculous?

I believe many friends want to know this question. In fact, in our country, the trademark * * * is divided into 45 categories, and in the 45 categories, it is divided into two major areas, one is the commodity category and the other is the service category. "

_ Example:

1. For example, clothing belongs to the 25th category, which is a commodity category; Providing clothing design belongs to the 42 nd category and is a service category;

2. For example, cars belong to the 12th category, which is a commodity category; Providing automobile maintenance belongs to category 37, which is a service category;

3. For example, mobile phones and computers belong to category 9, which is a commodity category; Providing maintenance services belongs to the 37th category, which is a service category;

4. For example, newspapers and magazines belong to 16 categories, which are commodity categories; Providing advertising design belongs to the 35 th category and is a service category;

the 35th category

is really important for entrepreneurs who play e-commerce and Wechat business, because after this classification modification, the service contents related to search engines such as "Pay-per-click advertisement 35113", "search engine optimization 35111" and "website traffic optimization 35112" are added, and "Providing business information through websites 35119" is also added. The two additions of "upgrading and maintaining data 35117 in computer database" were actually protected by the 42nd category, and it was inconclusive which category websites and e-commerce belonged to, but now most websites can be classified into the protection scope of the 35th category.

the 35th category also includes: advertising, design, marketing, planning, joining, e-commerce, business consulting, selling for others and so on!

Not long ago: "Ali asked the media to ban JD.COM's advertisement on the grounds that JD.COM's advertisement used the word" Double Eleven ",which is a registered trademark of Ali. Some people say that in the Weibo War between the portals, Sina decisively registered the "Weibo" trademark and made a winner! Now, the e-commerce war is double eleven, and Alibaba has passed the registered trademark. Too many entrepreneurs and entrepreneurs ignored intellectual property rights, brand protection and my advice in the early stage of their business, which caused huge losses in the later stage. Some of them have already paid hundreds of thousands or even millions of yuan in compensation for infringement, some customers have also paid 3,, 5,, 1, or even 2, in compensation, and some people have spent 3,, 5, or even 1, to pay infringement fines at the Industrial and Commercial Bureau!

● Their * * * similar

"huge" compensation has brought losses of 1 times or even more than 1 times! At that time, it's no use crying if you want.

Next, let's talk about how friends who are doing e-commerce and playing Wechat business can protect their own brands. Friends who generally play online circles and online goods, the following trademark categories are more important to you;

Simply separate the eight categories. This is real dry goods. Keep your spirits up, and you can use it after you collect it!

1. Category 9: computer programs, electronic devices, (products)

including computer hardware, software, and tablet computers, among which many items in "91 electronic computer and its peripheral devices" involve computers, software, downloads, etc., and are the "key concerns" of Internet companies.

2. Category 16: printed matter. "166 printed publications" and "167 photos, pictures and drawings" will affect the materialization of the company's products.

3. Category 35: advertising service, e-commerce, marketing planning ...

Including advertising, business operation, business management, e-commerce, and providing business information through websites, which are related to the advertising and business consulting affairs of Internet companies, so trademark registration in this category is also very important for Internet companies.

4. Category 36: Websites that provide financial services ...

Protect online banking and financial information on websites, change 3672 "home banking" into "online banking" and add "providing financial information through websites 36113". In the future, the 36th category of websites that provide financial services will be standard.

5. Class 38: Telecommunication services ...

Telecommunications. In the category of "382 communication service", many items including "computer-aided information and image transmission 3824" and "computer terminal communication 3823" are inseparable from Internet companies, which is worth noting.

6. Class 41: Education and entertainment services ...

About providing education, training, cultural and sports activities, etc. "Providing online electronic publications (non-downloading) 4199" in "414 publishing service", "Providing online music (non-downloading) 412" and "Providing online video (non-downloading) 4121" in "415 entertainment and sports activities service" and so on, together with the original online games, play online music, video and games.

7. Class 42: Computer programming services ...

Including the design and development of computer hardware and software. Many services related to cloud computing and online storage have been added, including remote data backup 42225, electronic data storage 42226, providing computer technology and programming information through websites 42227 and cloud computing 42229. This category of "422 Computer Programming and Related Services" is inseparable from the Internet industry. If the company is involved in programming, software, search engines and other related businesses, it must register the trademark of this category.

8. Category 45: Social networking sites ...

To protect social networking sites, "online social networking service 45218" was added. In fact, in category 455, the service of making friends originally existed, but this revision further clarified the category to which online social networking services should belong.

It can be predicted that with more and more attention paid to the protection of intellectual property rights, the Internet or media field will suffer big losses if it does not pay attention to trademark protection.