Introduction Puma was the brand with the fastest growth in sales and profits in the sportswear market from 1998 to 2003, with the growth rate exceeding double digits for six consecutive years. Surprisingly, Puma's advertising expenditure in the United States was only US$3.9 million in 2002, while in the same year, Nike's advertising expenditure was US$120 million and Reebok's expenditure was US$45.3 million. Puma (PUMA) advertising slogan happy walking people Puma (PUMA) spokesperson Shawn Yue, Elva Hsiao, Buffon, Ljungberg, Eto'o, Stam, Pires, Hasselbaink, Wiltord Hield Bran, Kuranyi and Hargreaves, Costinha (Portugal), Thomason (Denmark), Beatty (England), Yang Chen, Bailey. PUMA brand introduction PUMA was founded in Herzogenaurach, Germany in 1948. PUMA in Chinese is Puma, which means puma. It is a large multinational company in Germany that mainly produces shoes and sportswear. Founder: Rudolf Dassler. In 1924, Rudolf Dassler joined his younger brother Adolf Dassler (nicknamed Adi) in the Dassler company in Herzolach, and the company was about to be renamed Dassler Brothers. In the mid-1930s, Dalles Brothers grew into a leading global sports shoe brand with nearly a hundred employees and more than 30 styles. After World War II, Dalles Brothers resumed business with 47 employees and extracted rubber from canvas and U.S. military fuel tanks to make the first post-war sports shoes. In 1948, Adolf Dassler changed the name of the Dassler Brothers Company to adidas with the combination of his own name Adi and das. The two brothers parted ways. His brother Rudolf Dassler established another company, PUMA, in the same direction as adidas. They both focus on the production of sporting goods, and the two have become competitors since then. In 1986, PUMA joined the stock exchanges in Munich and Frankfurt. Today, PUMA has 3,200 employees and sells products to more than 80 countries. In 2003, the company's assets reached 1.2 billion euros. PUMA's shoes and clothing are extremely popular in the hip-hop graffiti culture, both in the United States and abroad. PUMA is also one of the representatives of hip-hop culture in the 1970s and 1980s, along with adidas.