Less than 24 hours after its launch, it topped the music charts. Weibo has a total reading of 2 billion related topics, and it is still at the top of the KTV hot song list, which makes people have to boast that a man is very popular.
This is the Youth Mango Night Stage. Kun, who sings "Lover", has a red glare in the background. What color scale is really suitable for whom?
However, compared with the cool stage, in fact, I care more about his red suit, which perfectly interprets the red gas to nourish people, become more and more red, and properly stage C.
The rose printed lace shirt inside comes from the autumn and winter 2020 series of the brand DriesVanNoten.
Bright red and blooming roses are not feminine at all, but full of attractive temptations and exquisite gas fields.
In other words, the flower shirt is Kun's private service. No one will question it, right? Kun Kun is also the best person to wear floral shirts, unlike Southeast Asian bosses, full of your son's breath.
The fans sorted out the flowered shirt he was wearing, which was dazzling.
Speaking of Kun's love for flowered shirts, this Weibo can be summarized.
Hello, please check the soul torture from Kun.
Kun himself said that about one-third of the wardrobes are flowered shirts, and brands ranging from Versace to Kooplers and TRILERRRR can basically cover all brands making flowered shirts on the market. I said Kun Kun, are you sure you don't collect stamps?
△ Versace
△ Prada
△ Couple and his wife, Trippler
Of course, after becoming Prada's global spokesperson, everything else has to give way! Prada's floral shirt is C in Kun's wardrobe.
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Prada x Kun x flower shirt
Now look at the column of prada official website's shirts. There are two rows of printed shirts in three rows, and instagram is full of big prints.
This kind of printing with summer style and natural flavor can be said to be a fresh attempt of Prada, which has always loved minimalist style.
On Valentine's Day 520 this year, he and Kun cooperated in a love code blockbuster, featuring digital puzzles and Kun's day.
In the film, he wears a red and blue printed shirt in a white suit, which blurs the identity between teenagers and men and has a youthful maturity.
At the beginning of the film, Kun once again chose a flowered shirt from a group of clothes, which is enough to show his love for flowered shirts.
2065438+On May 3rd, 20091day, Weibo, instagram, facebook and other well-connected social accounts officially announced Kun as their global image spokesperson, and released a concept video short film called "Human Almost".
In the short film, Kun also put on one gorgeous and bright flower shirt after another, which will be interpreted as another brand-new style, full of innovative experimental spirit and unique fashion sense.
It can be said that the cooperation between Kun and He started from the interpretation of floral shirts, but after all, Kun loved to wear floral shirts before he became a spokesperson, so it can be regarded as mutual achievements.
As the spokesperson of prada, Kun's interpretation of floral shirts is also incisive.
Counting the shirts that Kun has performed in recent years, no matter how bright the colors are, he can digest them perfectly, probably without the right figure, slender legs and fair skin.
This floral shirt, which is said to be retro in the Middle Ages, is really beautiful and full of luxury in Kun.
Does it look nice? The only one in the world, you can't buy it ~
It can be said that Kun explained the luxury and exquisiteness with his unique personal color and more suitable personality label, and also successfully ignited the floral shirt, which can be described as a win-win situation.
But this cooperation was not optimistic at first.
After Takeshi Kaneshiro, Prada appeared in face of china after 22 years, and was also the first spokesperson of the brand. What does this string of famous brands mean to Kun, who just turned 2 1, and to the image of orthodox luxury goods?
Of course, it's not just the beauty of him wearing a flowered shirt ~
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Red and black traffic endorsement of luxury goods.
20 18 can be regarded as the first year of idol. A large number of local idols were born like a blowout. Since 2006, the draft market, which has been silent for more than ten years, has suddenly become a sensation. Idol trainee created 10 1, and Kun is an unprecedented fault giant.
Kun and the talent show can be said to be mutual achievements, excellent business ability and outstanding appearance, catching up with the right time and place, so that it is difficult to create such a debut miracle in Creation Camp, Youth with You and Tomorrow's Son.
With tens of millions of fans, Kun, who created the word "C debut", became famous overnight, and his popularity among young people can be seen.
On the other hand, he also has his own fashion thinking.
In the first issue of Idol Trainee, Kun chose a black fishing net as the interior. This seemingly weird dress has a lot of personality. It can be said that Kun is out of the circle with doubts and criticisms. In this regard, Kun said frankly: If he comes again, he will still choose this style.
Popular, unique fashion taste, independent thinking. It seems unreasonable to win the title of Prada's global spokesperson in one fell swoop, but it is inevitable.
Of course, the idol star in most people's eyes represents the unworthiness of virtue under great popularity. They became famous overnight, but their minds were empty. They are sitting on the traffic bonus brought by fans, earning money that ordinary people can't earn all their lives by relying on their faces, and they only need to make negligible efforts.
Idols rely on fans to climb the peak of luxury blue blood brands, which is the surrender of luxury brands to traffic stars and idol culture.
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Noble compromise? Innovation?
C ambition of top luxury brands!
Compared with a series of titles such as brand friends and brand ambassadors of other brands, Prada has always been particularly fond of feathers, and hardly invites stars, traffic and idols to stand on the street for her own brand.
Therefore, for those who have always been indifferent, the official announcement of Kun as the top title of its brand spokesperson can be described as a revolution in the circle of top luxury brands, which has caused an uproar among the masses: top luxury brands invite traffic stars to speak, which means self-degradation and no dignity.
So, is it a compromise for top luxury brands to invite traffic stars and contemporary spokespersons? Yield to the real market? Or a brave attempt?
Here, I would like to mention miuccia prada, the third generation heir and current designer of Prada. She can think and interpret cultural phenomena from different angles, and she never hesitates to explore and innovate.
In the hands of Miusia, Prada has a brand-new vitality.
She has also been committed to eliminating people's "prejudice" and "prejudice".
Kun spoke for the release of the first blockbuster "Miusia" and invited artists from China to appear. In this regard, Cao Fei said:
If you know Miusia and her, you will understand how natural it is to invite Kun to be the spokesperson.
On the other hand, regular customers of luxury brands don't care who the spokesperson is, while Kun, a phenomenal traffic enthusiast, is sitting on a large blank luxury consumer market in China in the future.
They may not be able to afford it now, but they will become the main force of luxury consumption in the future. Once this group is mature, it is natural that the brand endorsed by idols will bear the brunt of the benefits, and it is a brand endowed with the highest level title, which is the recognition of its purchasing power by idols and fans.
Brands only need to cultivate these potential audiences first, and then they will naturally reap the fruits.
However, apart from superficial sales and market, I think Prada is more ambitious. What he wants to open up is a channel for dialogue with the China market, not only to introduce brand culture, but also to get feedback.
Official website, the Prada Mansion in Shanghai has a saying: "The Asia-Europe dialogue represented by Prada Mansion shows miuccia prada and Patrizio Bertelli's admiration for China's aesthetic heritage and their love for Shanghai."
Inviting traffic stars to be contemporary speakers may pave the way for the Asia-Europe dialogue that luxury brands are eager to have and throw an olive branch to a new generation of young people.
All of a sudden, Prada's ambition to become C among the top luxury aristocrats is self-evident!
This article first appeared on the public platform "Beebuy must buy"