Jinjiang is located on the southeast coast of Fujian, facing Jinmen and Taiwan Province Province across the sea. It is a famous hometown of overseas Chinese in China. Fujian Province will speed up the opening-up and development of southeast Fujian and build a prosperous frontier region on the west side of the Taiwan Strait. With a land area of 649 square kilometers, the city now governs 15 towns, 1 farm, 385 administrative villages, with a population of120,000 and more than 265,438+million overseas Chinese and compatriots from Hong Kong, Macao and Taiwan, so it is called "Jinjiang people at home and abroad". Since the reform and opening up, Jinjiang has given full play to the advantages of hometown of overseas Chinese, boldly explored, embarked on a unique economic development path of hometown of overseas Chinese, and created a remarkable Jinjiang model, Jinjiang speed and Jinjiang benefit. Jinjiang footwear industry, which started in the early 1980s, experienced two stages: initial exploration and vigorous development, and entered a mature development period from 1990. At present, it has basically formed a development pattern of standardized factory buildings, modernized management, serialized production and large-scale benefits, and has become the main shoe-making base in China and the production base of tourist sports shoes in the world. On March 9, 200 1 year, Jinjiang was awarded the title of china leather and Shoemaking Industry.

Jinjiang, Fujian, as a new shoe capital in China, has obvious development prospects and competitive advantages:

-scale advantage. There are more than 3,000 footwear production and operation enterprises in the city, with more than 350,000 employees, with an annual output of nearly 500 million pairs and an annual output value of10 billion yuan. There are many kinds of footwear products with complete specifications, including hundreds of varieties and specifications such as sports shoes, travel shoes, leather shoes, sandals, rubber shoes, slippers, casual shoes, fashion shoes, hiking shoes, roller skates, snow shoes and labor insurance shoes, among which sports shoes and travel shoes account for more than 60% of the city's total output, accounting for14 of the national total.

-technological advantages. Jinjiang shoemaking enterprises pay attention to scientific and technological progress, increase investment in technological transformation, actively introduce senior talents and advanced technology, and speed up product upgrading. According to incomplete statistics, the city has introduced more than 2,000 automatic shoe-making production lines, with an average annual investment of more than 800 million yuan. Relying on technological innovation and the popularization and application of high-tech achievements, the product quality of Jinjiang footwear industry has developed to a higher level from the aspects of shoe sample design, shoe material selection, equipment renewal, technological transformation and product development, and many products are close to or reach the international advanced level.

-Brand advantage. On the basis of completing the technical transformation of products, Jinjiang footwear industry actively draws on the development experience of world famous brand products, pays close attention to quality, introduces CI management, carries out quality certification, and strives to build Jinjiang footwear brand. It has created national famous trademarks, Fujian famous trademarks and famous brand products of Chinese township enterprises, and enjoys a high reputation in domestic and foreign markets. In 2000, Jinjiang accounted for 8 of the top 20 tourist sports shoes manufacturers in China.

-extroverted advantage. After 1996, Jinjiang Shoe actively responded to the fierce domestic market competition and vigorously expanded the international market. At present, more than 30 enterprises in the city have set up more than 30 business organizations in the Philippines, South Africa, Russia, the United States, Hungary, Romania and other countries, and 60% of the footwear products have entered the international market. In addition to Eastern Europe, the Middle East, South America and North Africa, a considerable number of products have also begun to enter North America and North Africa. According to incomplete statistics, the annual export volume of tourist sports shoes in the city has reached 250 million pairs.

-supporting advantages. The development of footwear industry has promoted the development of related industries. At present, Jinjiang has professional manufacturers ranging from shoe accessories, shoe last, sole, heel, shoe lining, light bubble, torch glue and blow molding to cartons and packaging boxes, and a number of large shoe material production enterprises have emerged, forming a socialized division of labor and self-supporting one-stop production cooperation group. Leather industry, the pillar industry of shoemaking industry, has also developed rapidly in Anhai Town, Jinjiang, becoming the largest leather base in Fujian Province.

The development of the shoe industry has promoted the prosperity of the shoe material market, and formed a large-scale market integrating the wholesale, retail, storage and transportation of raw and auxiliary materials of the shoe industry, and the exhibition and sale of shoe machines, attracting merchants of shoe materials and shoe machines from Zhejiang, Jiangxi, Sichuan and other domestic provinces (cities) and Korea, Italy, Australia, Argentina, Taiwan Province Province, Hong Kong and other countries and regions, with an annual transaction volume exceeding 2 billion yuan. At present, it is one of the largest shoe materials markets in East China. Relying on the strong advantages of industrial clusters, Jinjiang has held four consecutive international shoe exhibitions since 1999, with a grand scale, unprecedented pomp and gratifying benefits. Exhibitors are located in hundreds of cities and more than 20 countries and regions in China. The shoe fair is becoming more and more influential, and its internationalization and specialization are becoming more and more prominent. The Expo has constantly made new breakthroughs in scale, taste and grade. This will provide a broad stage for colleagues in the footwear industry at home and abroad to seek cooperation opportunities, carry out technical exchanges, expand business scale and improve enterprise efficiency, and also provide a reliable lookout platform for merchants in the footwear industry and related industries at home and abroad to understand market trends and predict industry development trends. The effective mechanism of benign interaction between shoe Expo and Jinjiang footwear industry will further promote the more successful development of Jinjiang footwear industry. Adhering to the development of footwear industry and the Shoe Expo, Jinjiang established "China Jinjiang Shoe Network", which extended the development of footwear industry to the online world and accelerated the internationalization, modernization and networking trend of Jinjiang footwear industry. In the new century, Jinjiang shoe industry, which has withstood the market test, will actively respond to the new challenges of China's entry into WTO with a brand-new attitude, and strive to forge ahead and create greater glories around the goal of "making the industry bigger, the enterprises stronger and the brands stronger"! Jinjiang, the emerging shoe capital of China, shines in the East.