Qinghe, which enjoys the reputation of "China's Cashmere Capital" and "China's Famous Cashmere Textile City", is China's largest cashmere distribution center. The advantages of industrial agglomeration make domestic and foreign cashmere merchants flock to Qinghe like water flowing into the basin. During the peak sales season for cashmere sweaters, the market is flooded with people, most of whom are tourist and leisure shoppers from surrounding cities, and there are also wholesalers who come to "nugget gold." Since the opening of the market, Qinghe cashmere sweaters with high quality and low price have become the favorites of wholesalers from all over the country. The snowflake-like orders are in sharp contrast with the company's limited production capacity. "We can only give priority to satisfying old customers. In this way, we will also Sorry, new friend." This was the frustration of the manager of Yishang Company, a company that settled in the market; now, with the preferential policies and financial support of the market, various companies have purchased a large number of computerized flat knitting machines, with a total of 500 units, equipped with Japanese cashmere sweaters. With a production capacity of 10,000 pieces, wholesalers can pick up the goods in the shortest time, and can also seize business opportunities more quickly in the current situation of frequent cashmere product style updates and ever-changing fashion trends.
The Qinghe Cashmere Products Market has a wide range of styles and varieties. Wholesalers can purchase products suitable for the local market. In the store of Beilong Company, the purchasing manager from Liaocheng Department Store said that Beilong has always been selling well in our store. We are going to add a few more styles and varieties this time and buy a batch of cashmere coats. Take a look at it by the way. Other brands on the market should expand their sales scope. As the only professional market for cashmere products in the country, Qinghe has its own grandeur. They have implemented various preferential policies with a far-sighted vision and a broad mind, thinking about what wholesalers want, helping them maximize their interests, and are committed to a win-win situation for the market and wholesalers, creating a dynamic market with unimpeded flow of people, logistics, and capital. , bring more warmth to more people.
The reporter recently saw a piece of news on the Internet that there is a cashmere products market in Qinghe County, Hebei Province. The cashmere products produced there are not only new in style and variety, but also of guaranteed quality and cheap prices. It is said that many travel agencies have specially organized shopping groups for this purpose, and tourists are very enthusiastic about signing up. One weekend, the reporter drove more than 400 kilometers from Beijing to the Qinghe Cashmere Products Market. The reporter never knew that there would be such a large cashmere market in Hebei, covering an area of ??1,000 acres. The market adopts shopping mall management and integrates wholesale and retail. Its products include cashmere sweaters, cashmere scarves, quilt shoulders, and various other products. fabrics, etc. Zheng Chunyu, director of the Qinghe Cashmere Products Market Management Committee Office, told reporters: "This cashmere products market is a national 3A-level scenic spot. It has established cooperative relationships with more than 100 travel agencies and receives more than 100,000 group tourists every year."
What puzzles the reporter is that Qinghe is located in the southeastern Hebei plain. There is no grassland here, let alone groups of goats. How did it become an important production and marketing base for cashmere products in the country?
It took more than 20 years to build a cashmere capital
The reporter learned at the Qinghe Cashmere Museum that combed cashmere in Qinghe began in the late 1970s. The local people started by combing waste hair residues, gradually changed to combing raw goat cashmere, and expanded to combing camel hair, yak hair and other special animal fibers. At that time, raw cashmere from pastoral areas such as Inner Mongolia, Gansu, Ningxia, and Xinjiang continued to flow here. The large influx of raw materials brought unlimited vitality to the development of Qinghe cashmere industry. The number of processing stalls and carding machines increased rapidly. By the last century By the end of the 1990s, the carding industry had spread to more than 60% of the villages in the county, and the number of carding machines had grown to nearly 20,000. Among them, nearly 300 carding companies of a certain scale had been established, and the entire cashmere industry employed 60,000 people. There are many people who comb more than 20,000 tons of all kinds of plush cashmere every year, including 5,000 tons of cashmere, accounting for 60% of the country's total and 40% of the world's total. In 2000, Qinghe was awarded the title of "Cashmere Capital of China" by relevant national departments.
Market prosperity depends on tourism
According to Zheng Chunyu, before 2006, Qinghe had always been a processing base for cashmere products. Most companies were OEM processing, and there was no local company. Has its own well-known brand. "One piece of cashmere products we produce only sells for three to four hundred yuan when it leaves the factory, but after being affixed with a famous brand trademark, it can be sold for five to six hundred euros in the European market." After realizing the role of the brand, Qinghe cashmere began to market transformation. Since 2006, the county government and developers have jointly invested 1 billion yuan to build a cashmere products market.
In September 2008, the cashmere products market was established, and most companies began to transform from raw material processing to finished products.
The reporter learned during the interview that after the market was built, recruiting merchants became a problem. Many people believe that although there are 11 prefecture-level cities within a radius of 200 kilometers in Qinghe County, the population is limited. Given the local economic development level, the prospects for selling cashmere products are not optimistic, so many merchants are unwilling to enter the market. This issue attracted great attention from the county leadership team. They began to go out for inspections and discovered that tourism shopping is a potential market. So they targeted tourists and began to contact travel agencies. In Shandong, Handan, Shijiazhuang and other places, they visited more than 20 travel agencies. Soon, the cashmere products market welcomed two tourist groups, one from Handan and one from Xingtai City, with a total of 150 tourists, with an average consumption of 500 yuan per person. After that, they went to Hengshui, Beijing, Zhejiang and other places to hold promotion meetings, and the effect was extremely significant. At most, 50 tourist groups could come a day. As tourists come, the number of merchants has increased from a dozen at the beginning to 300 at present. Merchant Han Jianli said: "In 2009, I once sold a maximum of 30,000 yuan in a day. At that time, I felt that I had created a miracle. Now, my maximum sales in a day have reached 100,000 yuan."
Market Gradually prosperity is inseparable from hand-in-hand tourism. Since 2008, Qinghe has launched the "Qinghe Industrial Shopping One-Day Tour" special route to surrounding areas, which has been widely praised by tourists. At present, Qinghe Cashmere Products Market has established solid cooperative relationships with more than 100 travel agencies in Shijiazhuang, Handan, and Hengshui in the province, Jinan, Liaocheng, Zibo, and Dezhou in Shandong, and Anyang in Henan. "We have been sending tours to Qinghe since 2008. At first, we tried every means to recommend this route to tourists. But now it is different. Old customers will take the initiative to call us and ask when the tours will be sent. Now we send them every week. The group going to Qinghe said An Yinhong from Hebei Yanzhao Travel Agency.
In 2011, the Cashmere Market cooperated with a travel agency in Beijing to launch the "Qinghe Industrial Shopping Two-Day Tour" route. At the same time, it combined Zhengding Buddhist Temple, Zhaozhou Bridge and other scenic spots into a unique The route is popular among tourists from Beijing.
The continuous influx of tourists not only promotes the development of local tourism, hotels, restaurants and catering industries, but also finds a way out for the local job market. According to reports, there are currently 100,000 people engaged in the cashmere industry in Qinghe County. Qinghe Cashmere Products Market has been rated as a national 3A-level tourist attraction, and has also been designated as an "Industrial Tourism Demonstration Site in Hebei Province" by the Hebei Provincial Tourism Bureau.
Let tourists buy with confidence
When buying goods, what people care about most is the quality of the goods. Qinghe Cashmere Products Market has many strategies for quality supervision: 1. The market has a quality supervision department. Regularly test the products in the store to see if there are any counterfeit trademarks, whether there are quality issues in product workmanship, etc. 2. Implement a sales “credit card” system. When consumers purchase cashmere products at Qinghe Market, the shopkeeper must issue a uniformly printed "credit card" to the consumer. The card contains the merchant's location in the market, the cashmere content of the product, and the complaint phone number. 3. Carry out random inspections in the production process. Continuously conduct spot checks on semi-finished products from various production companies, and promptly remind companies to resolve any problems found. 4. Carry out the “Merchant Integrity Selection” activity. The market management committee regularly carries out selection activities with the main content of "Being an honest shopkeeper and doing honest business" among the merchants who have settled in the market. Merchants who are dishonest will be exposed at the entrance of the market.
At present, the Qinghe cashmere products market not only has well-known domestic brands such as Ordos, Luwang, Xuelian, Zhaojun, Hengyuanxiang, Zhenbei, but also Yabaosti, Huajiana, Mi Xueren, Te There are a large number of local Qinghe brands such as Nuanwang, Weilis, and Ditu. The word-of-mouth effect of Qinghe Cashmere Shopping Tourism has been formed, with more and more repeat customers. However, how to retain tourists and create more comprehensive benefits has become the most concerned issue for Qinghe people.
“Attracting tourists solely through shopping tours is It is far from enough, and we have to make a fuss about "big tourism". Qinghe Cashmere Products Market is already a 3A tourist attraction. We must focus on the improvement and construction of hotels, hotels, visitor centers, rest areas and other facilities in the market. Strive to upgrade to a 4A-level tourist attraction within three years." Speaking of future development, Sun Lianling, director of the Qinghe Cashmere Products Market Management Committee, is confident.