Trademark registration is a long process, and a trademark has to go through three procedures from submitting an application to issuing a trademark registration certificate. Except for the trademark announcement procedure, each of these three procedures takes about three months. If some trademarks are complicated in the process of trademark examination by the preliminary examiner, the whole process may be over in 2~3 years. In general, if the trademark registration is successful, you can get the registration application certificate within 13~ 18 months.
The reason why the trademark registration time is so long is because the examination stage is relatively long. When the relevant personnel review, they should go through formal review first, then substantive review, and finally make a trademark announcement. In the practice of examination, the Trademark Office receives a large number of trademark registration applications every day, and the number is increasing year by year. However, the limited number of personnel in charge of registration review in the Trademark Office determines that the trademark application submitted cannot be reviewed in time. Secondly, the trademark assessor mainly examines whether the trademark violates relevant laws and regulations and conflicts with other people's prior rights, so this process is complicated and takes a long time. Especially in some industries with large applications, the time will be longer, and it may take two or three years.
In short, the reason why the country is so strict and long in the process of trademark registration is to maintain a reasonable market order. It is hoped that in this way, the market will be more fair, transparent and reasonable, and the market will play a decisive role in the allocation of resources, and finally enter the development of the socialist market economy. Finally, I hope my answer can help you.