As a large household appliance brand in the world, Haier provides complete solutions for smart household appliances such as refrigerators, washing machines and air conditioners. Haier Smart Home uses the Internet of Things, artificial intelligence and big data to achieve the best intelligent life experience through the combination of U+ open IOT platform and scene business.

From 65438 to 0985, when Haier started its business, the advanced technology and equipment of Liebherr in Germany were introduced to produce the first generation of "four-star" refrigerators in Asia. Haier can use Qingdao to mark the German trademark, so Haier introduced "Qingdao-Liebherr" as the company trademark.

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Haier pursues simplicity, stability, atmosphere, trust and internationalization in design. In order to promote "Haier", the group takes the combination design of Chinese "Haier", Haier mascot map and "Haier Haier" as auxiliary promotion means, and strives to establish a long-term and stable visual symbol image.

Haier tries to pursue a high degree of simplicity by abandoning specific graphic symbols, which conforms to the popular design trend in the world and lays an image foundation for the internationalization of enterprises. On this basis, Haier Group regards the corporate identity system as a process rather than a form of expression, and constantly improves the elements of corporate visual identity with a pragmatic attitude in the development of enterprises, and improves it through continuous improvement.

From "Qingdao-Liebherr" to "Qingdao Haier" and then to "Haier", we can see the development process of Haier in shaping its brand image and gradually moving towards an international brand from the evolution of trademarks. Haier is trying to become a real international brand.

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