Overview of Jinjiang Jinjiang City is located on the southeast coast of Fujian, southeast of Quanzhou City, and on the south bank of the lower reaches of Jinjiang River. North latitude 24°30′-24°54′, east longitude 118°24′-118°43′. It borders Quanzhou Bay in the northeast, Shishi City in the east, Taiwan Strait in the southeast, Kinmen Island across the sea in the south, Nan'an City in the west, and Licheng District in the north. The coastline is 121 kilometers long, the land area is 649 square kilometers, and the sea area is 6,345 square kilometers. It integrates the Southern Fujian Golden Triangle Economic Open Zone, the famous hometown of overseas Chinese in the country, and the main ancestral home of Taiwan compatriots. Jinjiang City is the only county-level city in China to win the 2009 "Brand City Special Award".

At the end of 2009, the permanent population was 1.612 million, including 809,200 urban population and 802,800 rural population, with an urbanization rate of 50.2%. At the end of 2009, the registered population was 1.0569 million, including 691,000 agricultural population and 365,900 non-agricultural population, with a male to female ratio of 53.44:51.60. The Han nationality accounts for 97% of the population, and there are 35 ethnic minorities including the Hui, She, and Manchus, with the majority being the Hui. Proficient in southern Fujian dialect. There are more than 2.1 million overseas Chinese, Chinese and compatriots from Hong Kong, Macao and Taiwan, distributed in more than 60 countries and regions on five continents of the world, with the largest number in Southeast Asia.

Jinjiang has beautiful mountains and rivers and a gathering of humanities. It is known as "the most famous cultural relics in the country", "the Buddhist country in Quannan" and "Zoulu on the seaside". It has successively won the honorary titles of "Hometown of Chinese Folk Art", "National Advanced City for Culture", "National Advanced City for Sports", etc. Since the reform and opening up, Jinjiang's economy has maintained a rapid growth trend, with an average annual growth rate of 26.16. In terms of comprehensive strength, Jinjiang ranked 55th when the "Top 100 Counties in the Country" was first selected in 1991; in 1994, it jumped to the 15th place; in 2000, it jumped to the 10th place and entered the "Top Ten Counties (Cities) in the Country". )"; in 2002, it was ranked sixth among the "Second National County Economic Basic Competitiveness Top 100 Counties (Cities)"; in 2005, it ranked fifth among the top 100 counties (cities) in the country. Jinjiang is the brand capital of China. The number of Chinese well-known trademarks and Chinese famous brand products, and the number of famous trademarks and brand-name products in Fujian Province ranks among the top county-level cities in the country and the first among counties (cities) in Fujian Province. Jinjiang has been awarded the title of "China's Shoe Capital", "China's Strong Food Industry County (City)", "China's Ceramics Town", "National Advanced County (City) for Quality Development", "National Advanced County (City) for Scientific and Technological Progress", etc. praise. In 2006, it was awarded the "Jacket Capital of the World" by the British global market TNS. The comprehensive scientific and technological strength has entered the top 100 in the country, and it has been designated as one of the four scientific and technological progress demonstration zones in the country. In 2009, Jinjiang's local fiscal revenue reached 3.7072 billion yuan, a year-on-year increase of 13.18, and completed 100.15 of the budget; total financial revenue reached 8.15289 billion yuan, a year-on-year increase of 13.81, and completed 100.72 of the budget.