Huangshan Houkeng Tea Co., Ltd. registered the "Hukeng" Taiping Houkui trademark in 2001. The company has passed ISO9001:2000 international quality management system certification, organic product certification, QS food quality and safety certification, good agricultural practice certification and Chinese tea enterprise AA credit rating certification. The company has been rated as an advanced contract-abiding and credit-abiding unit, a trustworthy quality unit, and a civilized business unit in Anhui Province and Huangshan City for many years in a row. It has won many awards such as the Anhui Province Quality Management Award, the Huangshan City Quality Management Award, and the Excellent Supplier of Tea in the Shanghai Market. , is a specially invited member unit of Shanghai Tea Industry Association. In June 2007, the company participated in the "World Geographical Indication Conference" held in Beijing as the only representative of the province's tea industry.
The company has a registered capital of 20 million yuan, fixed assets of more than 60 million yuan (excluding intangible assets), more than 1,600 acres of tea gardens (of which 800 acres of tea gardens have passed organic product standard certification), and 5 clean processing plants. It has five bases including Hukeng, Hugang, Yanjia, Dongkeng and Wangwangling. It has hundreds of permanent employees and annual sales of more than 80 million yuan. Among them, the Longmen Dongkeng base was completed in October 2008. It is the national organic tea standardized Taiping Houkui demonstration base in Huangshan District. The base is a comprehensive base integrating Taiping Houkui production, processing and green agriculture sightseeing, leisure and tourism reception. .
The company built the Taiping Houkui Tea Industry Demonstration Park in Huangshan Industrial Park, Anhui, with a total investment of more than 80 million yuan, covering an area of ??more than 60 acres and a total construction area of ??42,800 square meters. Taiping Houkui purification and packaging workshop, standardized and clean production plant, comprehensive office building and tea culture building have been built. It is planned to build a 1,500 square meter comprehensive building integrating production, processing and reception in the core production area of ??Houkeng, as well as the second phase of the park's production plant and employee dormitory building, which are also under construction.
The company also invested more than 8 million yuan in Wushi Township, Huangshan District, to build the Huangshan Maofeng Base. While promoting the industrialization of Taiping Houkui, it also strives to revitalize Huangshan Maofeng tea and benefit the majority of tea farmers in the region.
The company officially cooperated with Shenzhen Red Chip Investment Co., Ltd. and Shenzhen Tianjixing Investment Co., Ltd. in 2010, with a planned total investment of 100 million yuan, and the first phase has invested 20 million yuan, *** They jointly created the "Houteng" brand and eventually put the company on the market for packaging.
The company has established branches in Shanghai, Hefei and Tunxi, offices in Beijing and Shandong, and offices in Shenzhen, Tianjin, Guangxi, Shijiazhuang, Jiangsu, Wuhu, Ma'anshan, Tongling, Fuyang, Huaibei, Sales outlets have been established in more than a dozen large and medium-sized cities across the country, including Suzhou, and some products are exported to Europe, Japan and other places.
Taiping Houkui was created around 1900. At that time, Fang Nanshan, Fang Xiangui and other Fang family ancestors who lived in Houteng used traditional tea planting methods and unique production techniques to carefully select and produce tea in the Houteng area. Made of strong and tender tea leaves, Taiping Houkui is flat and straight, with two leaves and one bud. It has good color and aroma. Because it is the leader of top tea, it was named "Taiping" after taking the word "monkey" from Houkeng where it was produced. Monkey King".
Taiping Houkui tea has two leaves and one bud, commonly known as "two knives and one spear". It is flat and straight, tall and solid, and has the characteristics of "Houkui has two pointed ends, neither loose nor warped nor curled edges" It is known as the "green and golden prince" with its green and smooth color. It has hidden white hairs and green veins with reddish leaves. It is commonly known as "red silk thread". Pour it into a cup and brew it, slowly unfolding, sinking or floating, like "a gathering of swords and guns, a flying dragon and a phoenix". The bottom of the leaves is bright green and evenly, the buds and leaves are in bloom, the soup is green and bright, the orchid fragrance is refreshing, and the taste is sweet and unique. With its "monkey charm", you can appreciate the artistic conception of "the first infusion has a high fragrance, the second infusion has a strong flavor, and the third infusion and the fourth infusion still have a subtle fragrance".
The origin of Taiping Houkui is in the Houkeng area of ??Huangshan District (formerly Taiping County), with an altitude of more than 700 meters. It is located on the bank of Taiping Lake, with crisscrossing mountains, undulating peaks, deep valleys, and mountains and rivers. There is fog all over the place, and it rains all over the sky and the mountains are covered with clouds.” The conditions required by Taiping Houkui are very special. The soil is metamorphic shale weathered black sand soil, which is rich in mineral nutrients. The tea garden is at an altitude of more than 700 meters. Shidacha is an improved tea tree variety. The vegetation coverage rate around the tea garden is more than 90%. The three natural villages of Xinming Township, Houcun, Hougang and Yanjia, have unique natural environments and are the core production areas of Taiping Houkui. The company's tea garden bases are mainly concentrated in this core area.