Jewelry sales is an important link for jewelry enterprises to realize profits, and the sales service of jewelry sales personnel determines the success of product sales. The following is my carefully collected jewelry planning scheme. Let me share it with you and enjoy it.

jewelry planning scheme 1

1. Background information

__ Joining partners of major jewelry brands will gather in _ _ every year to participate in some brand training, health cocktail parties or communication meetings, and how to take advantage of the situation to promote, so as to get twice the result with half the effort in market expansion and flagship store business development. For this reason, the brand development department will make a global project planning case for brand promotion, so as to facilitate _ _ colleagues to carry out expansion work quickly and efficiently.

second, get the meeting information

the market developer, customer service staff, general manager and department executives of the marketing department. Relevant contents that need to be investigated regularly:

1. Meeting time, address, schedule and activities of the joining partners.

2. List of dealers and contact information.

3. The situation of the dealers staying in the hotel and the schedule of work and rest.

3. Determine the work content

(1) Before the meeting (communication)

1. Send an invitation letter before the joining partner leaves: remind you that you can bring some repair goods with you, mark the location of the new headquarters and flagship store, and inform the phone number of the account manager who receives the individual.

2. After the joining partners arrive in Shenzhen, they send short messages to emphasize the welcome and remind them to visit _ _ flagship store and related cooperation and negotiation matters again.

3. Can we reach an interactive arrangement with the headquarters of the brand:

(1) Cooperation: * * * Confirm the cooperation project (forum theme, franchisee service project), sign a contract to establish a new business, and be mutually beneficial (discounts and concessions) and special merchants (free of certain maintenance fees during the brand promotion period).

(2) Distribution of materials: _ _ materials are allowed to be distributed together, and _ _ materials racks and _ exhibition racks are placed on site.

(3) Special Description: Description of project cooperation arranged at the franchisee meeting.

(4)__ Arrange the venue and hold a separate briefing session.

(2) In-session (communication)

1. Interview conditions: hotel visit (reservation in advance).

2. Invite to visit the headquarters and flagship store.

3. The standard process of on-site promotion meeting, including receiving the responsible person, feature film playing, explanation, on-site experience and other related services.

4. Special cooperation needs to be arranged with the general manager in advance.

5. check into the hotel and place relevant publicity materials (welcome card in the lobby, welcome materials in the room).

6. Welcome banners and signs at headquarters and flagship stores.

(3) After the meeting (communication)

1. The customer service and supervision departments use the SMS platform to send messages to customers who have not visited, and convey the good atmosphere messages of the customers who have visited to the partners who have not arrived, and hope to visit the flagship store of _ _ _ Jewelry again in their spare time and experience the faster, cheaper and more convenient beauty (maintenance) service in person. Please consult the account manager for details.

2. Call the contracted partners and potential customers who have visited the beauty center to inquire about the service quality and suggestions for improvement, and make a questionnaire survey, and feed back to the brand development department in time to improve the service quality in time.

IV. Summarizing the promotion effect

Three days after the regular communication meeting of all brand joining partners, the general manager will hold a summary meeting of this project to gather suggestions on the shortcomings of various positions, and the minutes of the meeting will be submitted to the general manager for approval and sent to the participants after 24 hours.

jewelry planning scheme 2

(I) Basic information of the company

Briefly introduce the establishment time, registered capital, products and staff size.

(II) Introduction of products/services

Briefly describe the company's main products and series of services.

(III) Industry/Market Analysis

Briefly analyze the industry situation, market capacity, market development prospect and consumer acceptance.

(IV) Business Status

Briefly analyze the market share and the number of customers.

(V) Financial analysis

Accumulated input, output, income and profit of this year since the establishment of the company.

(VI) Financing Plan

Financing amount, shareholding ratio, financing period and exit method.

part I, company profile

(I) company profile

introduce the company background, scale, team and capital structure in detail.

1. Major Shareholder

Shareholder's name, capital contribution, capital contribution form, shareholding ratio, contact person and telephone number.

2. Team introduction

Introduce the experience and successful experience of each core team member in technology, operation or management.

3. Organizational structure

4. Employee profile

(2) Operating and financial history

(3) External corporate relations

Strategic support, partners, etc.

(IV) Business strategy of the company

Development direction, development strategy and goals to be achieved in the near future and in the next 3-5 years.

part ii, products and services

(1) introduction of jewelry manufacturing products and services.

(2) the core competitiveness or technical advantages of jewelry manufacturing.

(3) Patents and registered trademarks of jewelry manufacturing products.

part iii, industry and market

(I) industry situation

the development history and trend of jewelry manufacturing industry, technical barriers, trade barriers and policy restrictions to enter the industry.

(II) Market Potential

Analyze the market capacity, market development prospect, consumer acceptance and consumption behavior of jewelry manufacturing.

(III) Analysis of industry competition

Comparative analysis of major competitors and their advantages and disadvantages, including performance, price and service.

(4) revenue (profit) mode

business fees and revenue mode, from which business links and customer groups to obtain revenue and profits.

(V) Market Planning

The company's sales revenue forecast for the next 3-5 years. (In the case of unsuccessful financing)

Part IV, Marketing Strategy

(1) Analysis of the target market of jewelry manufacturing.

(2) analysis of customer behavior in jewelry manufacturing.

(3) Jewelry manufacturing marketing business plan.

(1) the strategy of establishing sales network, sales channels and setting up agents and distributors.

(2) advertising and promotion strategies.

(3) product/service pricing strategy.

(4) Incentive mechanism for sales team.

(4) Quality control of jewelry manufacturing services.

Part V, Financial Plan

Please provide the following financial forecast and explain the forecast basis:

Balance sheet of jewelry manufacturing projects in the next 3-5 years.

cash flow statement of jewelry manufacturing projects in the next 3-5 years.

income statement for the next 3-5 years.

part VI, financing plan

(I) financing mode

explain in detail how much money will be invested in the future phased development, how much the company can provide and how much it needs to invest. Financing amount, shareholding ratio and financing period.

(II) Use of funds

(III) Exit mode

Part VII, Risk control

Explain the risks that may be encountered during the implementation of the jewelry manufacturing project and its countermeasures. Including: technical risk, market risk, management risk, policy risk, etc.

jewelry planning scheme 3

1. sales concept:

when the counter salesman faces a potential buyer, Every salesperson should do the following:

1. Smile; 2. Be neat and tidy; 3. Pay attention to the other person's words; 4. Recommend the added value of goods; 5. Demand the most fashionable and most concerned topics of consumers to win over consumers; 2. Understand the characteristics of goods:

As a salesperson, the purpose of understanding the basic knowledge of goods is to help build customers' purchasing confidence. To promote sales. 1. Explain the value of jewelry and jade articles to customers based on the quality of goods, and the security of the first package recycling in the world. 2. Explain the special features of goods as valuable points for customers. < P > 3. Understand customers

1. The main obstacles for customers to buy (1) lack of confidence in jewelry, (2) lack of confidence in jewelers

2. Customer types: Know what kind of customers they are. To understand customers, we can start from these aspects: (1) Observe carefully; (2) talking and listening

3. customer's purchasing motivation

4. customer's purchasing process: (1) generating desire; (2) collecting information; (3) selecting goods; (4) purchasing decision; (5) post-purchase evaluation

4. Common sales phrases

As an employee of a jewelry store, use professional and standardized sales phrases. Therefore, every shop assistant is required to use common expressions:

1. Greetings when customers enter the store: Hello! Good morning, welcome. What can I do for you? What can I do for you? Please feel free to have a look. I'm sorry to have kept you waiting. Welcome to come next time. Goodbye

2. Professional terms for displaying goods

Professional terms for introducing jewelry: ABC goods and so on will add value

3. Courtesy terms at the counter

(1) This is a beautiful gift. I'll wrap it for you.

(2) Here is your invoice. Please keep it.

(3) How much I charge you and how much I give you back, thank you.

4. polite expressions when customers leave

(1) it's a pity that there is no product you are satisfied with this time. Please come again next time.

(2) We will call you as soon as the new goods arrive (after the finger ring is changed).

(3) Here is a brochure introducing jewelry knowledge and jewelry maintenance for you.

5. Services for sale

1. Customers enter the store: no matter what work they have, they should put down their work. Smile and cordial greetings: Hello (good morning, good noon, good afternoon and good evening). Please choose whatever you like and try it on.

2. when the customer shows interest, be familiar with the goods and take out the goods that the customer is interested in immediately.

3. Show recommendations

(1) Handle with care: it can show the quality of being valuable and a shopping guide, and it can also make customers pay attention to it carefully when trying it on

(2) Observing the color and dress habits of customers' face and hand skin is helpful to introduce styles to customers and show the specialty of shopping guide.

(3) When recommending, we should focus on the styles that customers like, and we can't change customers' wishes forcibly, which will easily lead to the failure of the transaction. We can put forward some opinions and opinions in the sales process.

jewelry planning scheme 4

1. Promotion purpose

Through the theme of "Romantic Chinese Valentine's Day Night", we firmly grasp the psychology of "having a lover" and launch commodity promotion and activity promotion to attract passengers, raise awareness and achieve the purpose of sales. Vigorously launch the "price reduction storm" price reduction promotion activities, so that consumers feel the real price reduction concessions.

second, the promotion time

August _ _ _ _ _ 2-August _ _ _ _

third, the promotion period

August _ _ _ _ _ 2-August _ _ _ _

fourth, the promotion theme

1. It is reasonable to show love and reduce prices <

each store should do a good job in creative display and highlight key displays of goods to ensure the sales of holiday goods.

1. Special sale of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and a special sale area will be set up. This part of the products can take advantage of this activity to protect their capital and make the consumers feel really affordable.

2. Theme display: August _-August _

All stores will display Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of kitchen windows. For example, stores without kitchen windows can display conspicuous positions.

requirements:

a, Valentine's Day theme display, with exquisite ornaments in the store as the main display object

b, each store must package at least 11 sets of "ornaments" for theme display

6, "bouquets of affectionate headdresses"

1, mainly headdresses, which are sold at a discount of 6-7% from the original price, and the price tag is marked by hand-written fine art pens.

2. Make the price table of "Bouquets of Affectionate Headdress"

Prepare packing boxes and wrapping paper in advance, and do a good job in packaging.

3. Free delivery service, requiring jewelry to exceed 1 yuan, and the delivery range should not exceed 2km.

VII. Promotion:

1. Make 1-2 lovers' balloons, which will be used for store Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

the cost is .155 yuan/set.

2. Gift of membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: August 8th-13th)

Pay attention to the registration of membership card information.

VIII. Publicity

In order to strengthen the influence of the event, we should do a good job in publicity to attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Example: Evening paper, TV subtitles, DM delivery, etc.

1. Advertising slogan

Color-hopping _ _ _ ornaments

Bright colors, exquisite workmanship, design from South Korea. During Valentine's Day, will such ornaments become a fashion again? Come and see these noble, lovely and beautiful ornaments!

Unique Valentine's Day

What is unique and what gift can make a beautiful woman smile? Save money and give a decent gift, please see the baby ornaments recommended by HAFACE ...

IX. Store layout

1. Prepare enough gifts for love announcements to be posted in front of the world.

a. Handwritten poster with fine brushwork at the entrance of the store (including specific contents of preferential policies);

B. a colorful banner: the content is "show love! Price reduction storm with reasonable price reduction ";

C. Buy or rent heart-shaped balloons for storefront decoration;

2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.

3. clothes should be especially mentioned here.