Barabara continues to dominate the market, accounting for 30% of the market. Except for the first place, the sales of the other nine brands are almost synchronous, and the brand echelon needs further differentiation.
Balabala is a children's wear brand founded in Hong Kong in 2002. At the beginning of the new century, Mason International Group (Hong Kong) Co., Ltd. officially authorized Wenzhou balabala Children's Wear Co., Ltd. as the exclusive agent for the production, sales and franchise of the company's Balabala children's wear brand in Chinese mainland. Wenzhou Bala Bala Children's Wear Co., Ltd. has had the powerful resources of the original Mason enterprise since its establishment: 6 years of successful franchise in China clothing market; Provide design support for global fashion centers such as Hong Kong and Western Europe; High quality marketing team and service team. Balabala Children's Wear Company has eight management centers, including marketing center, R&D center, brand promotion, information network, logistics distribution, production management, franchise service and quality center, and has the market experience of successfully operating more than 300 franchise chain stores. In June 2002, Barabara brand was born. In March 2002, the first Bala Bala store opened; On March 20 1 1, the parent company of Balabala was successfully listed. In the same year, Balabala won the title of "China Famous Trademark".