In order to enhance the driving force of professional cooperatives and better achieve the goal of helping farmers increase their income, the All-China Federation of Supply and Marketing Cooperatives (hereinafter referred to as the Federation) has decided to implement the “Thousand-Year Plan” throughout the system during the “Eleventh Five-Year Plan” period. "She Qianpin" rich peasant project. As the first year of implementation of the project, this year supply and marketing cooperatives in various places have taken active actions and advanced rapidly, guiding professional cooperatives to establish their image through brand building, expand markets, and drive farmers to increase their income and become rich, and have achieved initial results. At present, supply and marketing cooperatives in 30 provinces (autonomous regions and municipalities) across the country have selected 1,066 professional cooperatives as the first batch of units to carry out branding and industrialized operations, and have developed 997,000 cooperative farmers, with an average of 935 per professional cooperative. households, six times that of the country (according to statistics from the Ministry of Agriculture, there are more than 23.6 million farmers in the country's 150,000 professional cooperative economic organizations, with an average of about 157 members per professional cooperative economic organization), and an average of 2,768 farmers. It helps members achieve sales revenue of 14.6 billion yuan annually, and professional cooperatives themselves achieve profits of 730 million yuan. It plays an important role in promoting the standardized development of professional cooperatives throughout the system and leading farmer members to increase their income and become rich.

1. Improved the quality of agricultural products and enhanced their market competitiveness

In the implementation of the "Thousands of Cooperatives and Thousands of Products" project to enrich farmers, local supply and marketing cooperatives actively help professional cooperatives introduce new technologies and new products. varieties, carry out technical training, hire experts to give lectures and on-site guidance, organize members to carry out standardized production, improve the output and quality of agricultural products, and enhance market competitiveness. In order to solve the problems of varieties, technology, and pest and disease control that plagued its members, the Shandong Tengzhou Potato Production Professional Cooperative purchased high-quality seeds from the Shandong Academy of Agricultural Sciences, conducted soil testing, fertilization, and pest and disease control for its members, and guided its members in scientific production and management. , the potatoes cultivated by members of the professional cooperative are bright and tender, with yields nearly 500 kilograms higher per mu, and can increase income by more than 1,000 yuan per mu on average. In view of the traditional extensive production model of local silkworm farmers for many years, the Supply and Marketing Cooperative of Shuanghe Town, Xunyang County, Shaanxi Province organized 84 households of silkworm farmers to establish a professional sericulture cooperative. Starting from the promotion of new technologies, it hired relevant experts to conduct 13 training sessions, training more than 2,500 people, and distributed More than 3,000 pieces of technical information. Through scientific sericulture, the yield and quality of silkworm cocoons have been greatly improved. Farmers can increase their income by more than 100 yuan per cocoon.

2. Carry out industrialized operations and extend the industrial chain

Taking industrialized operations as a breakthrough, supply and marketing cooperatives in various places have taken various approaches to help professional cooperatives develop deep processing of agricultural products, or cooperate with the industry Connect with leading enterprises and establish an industrial development model of "leading enterprises, professional cooperatives and farmers" to extend the industrial chain and increase farmers' income. Ramie Professional Cooperative in Dazhu County, Sichuan, is connected with Jinqiao Hemp Industry Company, a county supply and marketing cooperative. Through the professional cooperative, Jinqiao Company signs contracts with farmers, which not only provides seedlings, technical guidance and disease and pest control, but also provides hemp farmers with access to ramie processing through the professional cooperative. , 1%-5% of the value added in the sales process will be returned as profit. At present, 30,700 acres of high-quality ramie base has been built, supporting more than 25,000 farmers. The purchase price of ramie has increased from less than 2 yuan per kilogram to 4 yuan, which can generate an income of more than 12 million yuan for hemp farmers every year. Huangsongdian Supply and Marketing Cooperative in Jiaohe City, Jilin Province actively helps the edible fungi professional cooperative to connect with Jiaohe Songshan Food Co., Ltd. to carry out deep processing of edible fungi, and uses the company's "Jiaosong" brand trademark to effectively extend the industrial chain. Expand the influence of professional cooperatives. It has driven 700 farmers and is expected to help farmers achieve an income of 2.4 million yuan.

3. Promote the connection with the market and expand the sales channels of agricultural products

In order to solve the problem of product sales of professional cooperatives, the headquarters requires the agricultural product wholesale markets and chain supermarkets in the system to include the products in the project. Professional cooperatives are exempt from entry fees and management fees.

Supply and marketing cooperatives in Jiangsu, Shandong, Zhejiang and other places have specially issued supporting policies. The New Cooperation Trading Chain Co., Ltd. has also issued special implementation opinions. Products from professional cooperatives entering the project will be included in the company's procurement system, and entry fees will be waived in affiliated supermarket chains. , channel fees and promotion fees, and actively guide the improvement of packaging in accordance with supermarket requirements and promote its standardization, gifting and branding. In accordance with the requirements of the project, supply and marketing cooperatives in various places have actively helped professional cooperatives products enter local supermarket chains and various markets, and promoted the connection between professional cooperatives and large domestic daily consumer goods chain enterprises, achieving smooth sales of products and increasing farmers' income. The Panwan Vegetable Professional Cooperative in Jiayu County, Hubei Province has cooperated with Shanlv Group to jointly establish a vegetable base and develop order farming. Shanlu Group underwrites the products of the professional cooperative, avoiding risks and losses caused by market fluctuations, and increasing the number of vegetable farmers every year. Income of 2 million yuan. The grassroots supply and marketing cooperative in Wenzhuang Town, Junan County, Shandong Province, helps farmers organize professional fruit cooperatives and becomes the fruit base of Jiangsu Suguo Group. In accordance with the standards and requirements provided by Suguo, we organize the production management, picking, storage, transportation, and distribution of peaches, so that the cooperative's high-quality peaches can be sold all over the country, and the price is much higher than other similar products.

4. Guide the standardized development of professional cooperatives and enhance their driving capabilities

In response to the problems of generally small scale, weak strength and irregular management of professional cooperatives, various localities have carried out the "Thousands of Cooperatives" The "Qianpin" Rich Farmers Project has gradually guided professional cooperatives to strengthen internal management and carry out brand building, which has effectively increased the ability of professional cooperatives to resist risks. First, actively coordinate with relevant departments to help professional cooperatives register for industry and commerce. At present, 997 of the 1,066 professional cooperatives have been registered with the industry and commerce, accounting for 93.5%, and have become independent market entities. This has laid the foundation for professional cooperatives to participate in market competition and further development; secondly, members are encouraged to invest in shares and carry out secondary distribution. , and gradually establish a benefit mechanism with maximum sharing of benefits and maximum risk sharing. In order to increase the influence of professional cooperatives on members, enhance members' concern for cooperatives, and increase the income of farmer members, various localities have guided professional cooperatives to return profits to members based on transaction volume or share capital, and establish a reasonable profit distribution mechanism. Among the selected professional cooperatives, 601 carried out secondary profit distribution at the end of the year, and 999 professional cooperative members invested in shares, with the total member share capital reaching 694 million yuan, which effectively promoted the healthy development of professional cooperatives. The third is to establish brand awareness and enhance the driving ability of professional cooperatives. Among the selected professional cooperatives, 519 have registered product trademarks, accounting for 49.6%. Through brand building, each professional cooperative achieved an average operating volume of 13.7 million yuan and a profit of 680,000 yuan in 2005, and supported an average of 2,768 farmers.