In 2013, Zhejiang Shangmi.com applied to register the "I'MLOVIN'IT" trademark in the 45th category of intellectual property consulting and other services, which made it possible for those who already owned "I'MLOVIN'IT" to McDonald's "didn't like" the trademark (for catering services), so the latter filed a trademark objection. The Trademark Office believes that the services designated for the use of the trademarks of both parties have their own different service areas and service objects, and are not similar services. The trademarks of both parties do not constitute similar trademarks used for similar services. The Trademark Office recently ruled that Shangmi.com’s “I Just Like” trademark should be approved for registration. This trademark objection that lasted for nearly two years has finally come to an end.

Original title: McDonald’s objection to others’ “I just like it” failed

Recently, Sun Jiaen, chairman of Zhejiang Ningbo Shangmi.com Intellectual Property Co., Ltd. (hereinafter referred to as Shangmi.com), received The "I Just Like" trademark registration certificate was issued by the Trademark Office of the State Administration for Industry and Commerce (hereinafter referred to as the Trademark Office). Sun Jiaen said: "This means that the nearly two-year marathon trademark opposition case between Shangmi.com and McDonald's Corporation of the United States has come to an end."

It is understood that the opposed trademark is No. 12808560. The "I Just Like" trademark was applied for registration by Shangmi.com in June 2013, and was later approved for use in Class 45 intellectual property consulting, copyright management, intellectual property supervision, litigation services and other services.

In October 2014, McDonald’s Corporation of the United States filed an objection application against the opposed trademark, requesting the Trademark Office not to approve the registration of the opposed trademark “I Just Like It”. The main reason is that it owns the "I'MLOVIN'IT" trademark No. 3584490 and the "I Just Like it" trademark No. 5237863 (hereinafter collectively referred to as the cited trademarks) in Category 43 restaurants, cafes and other services, and the above trademarks are related It is widely known to the public and enjoys a high reputation. It meets the conditions for the recognition of a well-known trademark and should be recognized as a well-known trademark. The opposed trademark is a copy, imitation, and translation of the well-known trademark of the American McDonald's Company. The permitted registration and use of the opposed trademark may confuse consumers about the true source of the service, mislead the public, harm the interests of the opponent, and dilute the opponent's well-known trademark.

Article source: 1688 Finance