Lacoste was named after lacoste, a famous French professional tennis player. In 1930s, the crocodile mark on standard white flannel pants, short-sleeved sweaters and tennis match sweaters was as aggressive as Laxter's crocodile, which gave birth to the brand "crocodile". Special envoy Lax's sweater marked "crocodile" quickly attracted widespread attention in the United States. Because of his fame, people began to pay attention to this comfortable style and the "crocodile" mark on his chest. In the early 1950s, "Crocodile" transformed its colors and styles into American golf shirts, and combined the permeability and comfort of golf shirts with the sense of movement of tennis, creating a new image of "Crocodile" with extraordinary quality. Subsequently, the "crocodile" brand has always retained the design style of combining sports and leisure, and the "crocodile" men's shirt was born. In the 1970s, the brand "Crocodile" broadened the market, and then produced a series of sports and leisure for men and children, which has always been loved by people for its classic and noble quality. In 1980s, the design of "Crocodile" women's clothing kept its original design style, and some neutral designs were injected into women's clothing brands, which made "Crocodile" men's clothing and women's clothing in harmony and often appeared in tennis, golf, polo and other ball games. Today, the "crocodile" brand has always been a symbol of high quality, fully demonstrating the gentlemanly demeanor of France.

It should be noted that there are many crocodiles from different countries on the market, including Hong Kong crocodiles, CARTELO in Singapore and IZOD in the United States. But most people think that only French crocodiles should be the most authentic. Then you will ask, they are all crocodiles. Will the logo on their left chest be the same? I can tell you that the crocodile head of the French crocodile rushed to the right, which is the obvious difference between it and other crocodiles in logo.

Lacoste's fist product is a monochrome polo shirt owned by his family, which is also a product that his family will never discount. Lacoste is sold in many big shopping malls in Beijing, and the price belongs to the level of middle and low-grade luxury goods. 6-20% discount every year, I, a madman like Lacoste, won't miss it. Of course, except for polo shirts, all the casual clothes launched by this brand are guaranteed to be of high quality. Perfume has been introduced continuously in recent years, so it can be said that the market is expanding. Some people may ask, why do some counters only sell clothes but not shoes, and some counters only buy shoes bags and perfumes, but not clothes? Yes, this brand of clothes, shoes and hats are sold separately in different counters.

The following two are more prominent:

1, imitation: imitation or original style, processed by a small factory, with rough workmanship and poor fabric. The crocodile pasted or embroidered looks strange.

2, more edge balls: imitate the French crocodile trademark, and then transform it into other shapes of crocodiles, so that people who are not familiar with this brand can't tell it apart. For example: CROCODlLE crocodile clothing in Singapore, the crocodile's mouth on the trademark faces left (edge ball); The crocodile brand clothing produced by Lixin Group in Hong Kong, the crocodile mouth on the trademark is also facing left (edge ball).

Simple identification method:

1, look at the crocodile logo: the authentic French crocodile is very thin; The crocodile's mouth faces left; Crocodile embroidery is quite clear, and several teeth can be counted; Some fake ones are ridiculous. See a fat crocodile selling on the shopping website; Many of them are made more like dogs, camels, dinosaurs and so on. : thin, bent, camel, grinning, crooked, etc., can not be summarized. )

2. See if the crocodile pattern on the tag, collar and chest tag is consistent: some are superb, and the tag has a high degree of simulation, but it is difficult to imitate on clothes, so there is a kind of fake: the tag does not match the crocodile pattern on clothes.

3. Look at the bid: There is usually only a bid on a fake bid, but there is no dishwashing with the ingredients of a genuine bid.

4, look at the price: the general price is within 100 yuan, unless the clothes are stolen, you can transfer to another store. Because authentic crocodile skin fabrics, workmanship, accessories and patterns are provided by foreign customers, the cost is quite high. Even for foreign trade receipt, plus the seller's breakeven, the price below 100 is basically unrealistic.

Speaking of this, some consumers should understand, but some consumers may be confused again: the crocodile mouth is an authentic French crocodile, but why do you see two kinds of chest embroidery on such clothes? One is that there is only one crocodile, and the other is that there are LACOSTE letters on or around the crocodile? Which one is true? Answer: They are all authentic crocodiles. The difference is that crocodiles sold in China usually carry the letter LACOSTE, while authentic crocodiles sold in France do not have this letter (you can go to foreign websites to see if this is the case). In other words, we can know whether clothes are sold to domestic counters or abroad, and of course label washing can also be reflected. Of course, domestic counters are marked in Chinese!