As for Apple suing a startup company due to similar trademarks, this matter or this logo may be a bit difficult for Apple to accept, but maybe to the public, they may not be particularly similar, at least So far, I haven’t seen any similarities. Maybe Apple has thought too much and feels that if such a logo is similar to their company, if problems arise in the future, Apple may be blamed. The reputation of Apple has been damaged, so Apple would do such a thing, but this kind of thing is actually very common. For example, some larger companies will have their own legal departments to deal with such things, but it stands to reason that if it is different If so, there may be no need to sue.
We may think that there is nothing wrong with such a logo pump, but perhaps in the eyes of Apple, such a pump is similar, so it will not sue a company for no reason, but then again, such a lawsuit may have been It has happened, but maybe it was not exposed because it was not particularly famous.
I also took a look at this logo this time. To me, other people’s logos are completely two different things. In terms of color and design, the logo of a small company and the logo of Apple. It's completely irrelevant. I think Apple doesn't need to be so serious at all.
Perhaps we all know that Apple has a particularly strong awareness of rights protection, just like many companies we have seen. Disney was also like this before. In fact, foreigners have very strong awareness of their intellectual property rights. and trademark rights are very important. We all understand that most people may not understand this very well, but if we really understand it, trademark is something that every big company will pay attention to. Of course, in this Apple Among the small companies that sued, maybe we don’t think the two look alike, and maybe Apple doesn’t think so, but right or wrong is not something we can decide.